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Vercel and Solara6 partner to build better ecommerce expe...
Grace Roehl · 2025-07-25 · via Vercel News

1 min read

Vercel is partnering with Solara6, a digital agency known for building high-performing ecommerce experiences for customers like Kate Spade, Coach, and Mattress Firm.

Their work emphasizes AI-powered efficiencies, fast iteration cycles, and user experience, while prioritizing measurable outcomes. Solara6 customers see improvements in their developer velocity, operational costs, page load times, conversion rates, and organic traffic.

Through this partnership, ecommerce teams working with Solara6 can expect improved SEO, site speed, scalability, and reliability, particularly during peak traffic moments like product launches, sales events, and seasonal campaigns.

Link to headingWhy Solara6 builds on Vercel

Solara6 has experience working across a wide range of web platforms. Their choice of Vercel as an infrastructure layer is driven by its reliability, performance, and integration flexibility.

When major sales events, product launches, or seasonal shopping peaks occur, millions rush to our clients' websites, putting immense pressure on digital infrastructure. By combining our performance optimization capabilities with Vercel’s infrastructure, we ensure these sites remain fast and stable, even during periods of high traffic.

Joe Krasko, Co-Founder and Head of Growth at Solara6

A key benefit of this partnership is the alignment between Solara6’s optimization methods and features like Vercel's Previews, Functions, and Web Analytics, which enable more efficient delivery and post-launch monitoring, all in one place.

By combining Solara6’s Next.js expertise and AI-driven development with Vercel’s Frontend and AI Cloud platform, they’re able to build solutions that that are flexible, fast, and secure.

“This partnership gives us a consistent, AI-augmented dev-to-deploy workflow. Vercel lets us deliver high-impact changes faster, with less rework and more confidence,” says Krasko.

Link to headingSupporting modern ecommerce

With customer expectations constantly evolving, modern ecommerce needs infrastructure that can keep up. The Vercel and Solara6 partnership offers a foundation for brands seeking to upgrade their ecommerce stack with a focus on performance, speed, and user experience.

Learn more about Solara6.