AWS Marketplace Storefront is now generally available, enabling AWS Partners to create and deploy their own branded catalog of solutions and services on their website or application in hours. Channel Partners and Independent Software Vendors can now simplify how they manage their cloud marketplace business and make it easier for customers to discover and purchase their solutions from AWS Marketplace.

With AWS Marketplace Storefront, Partners can configure a fully branded storefront with no code required, importing listings from AWS Marketplace and going live the same day. Transactions flow through AWS Marketplace billing infrastructure and appear automatically on customers' AWS invoices, eliminating the need to build or maintain separate payment systems. Partners can automate deal workflows with private offer templates, approval automation, and native CRM connectivity to tools like Salesforce and HubSpot. The storefront supports a curated catalog on the Partner's own domain, helping them maintain and strengthen customer relationships. For Channel Partners who resell multiple vendors' solutions, this means presenting each customer a tailored catalog of approved products and expanding it as their channel business grows, with listing automation and catalog management tools.

This new capability is available in all AWS Regions where AWS Marketplace operates.

To learn more, visit the AWS Marketplace Storefront product page.