AWS Partners co-selling with AWS can now use express private offers to automate pricing within co-sell workflows. Partners configure their pricing rules, discount boundaries, and eligible products once, and when AWS sales representatives identify their solution as a fit for a customer's needs, the deal can move from opportunity to private offer in minutes rather than weeks of manual negotiation.

As AWS sellers identify relevant Partner solutions through co-sell tools, they can see which Partners have express private offers enabled and directly invite customers to receive personalized pricing. Customers specify their purchase requirements, contract duration, and configuration needs, and receive a tailored private offer based on the Partner's pre-configured pricing rules. Partners receive the customer's contact details and can follow up at any time to assist with offer acceptance or provide additional context. This gives Partners increased visibility in AWS-led sales motions, faster deal conversion, and the ability to engage with customers who have expressed purchase intent, while giving AWS sellers confidence that matched Partners can deliver customized pricing without delays.

To get started, Partners can onboard their products to express private offers by following the AWS Marketplace Seller Guide. For best practices on co-selling with AWS, review this guide on improving your visibility to AWS Sales.