After cementing himself as the leader of one of the top AI companies in the world, Microsoft CEO Satya Nadella has some biting criticism for his rival tech executives.

In an interview with the Wall Street Journal, Nadella raged that tech companies have been a little too honest in how they spin the trillion-dollar AI race — an industry dictated by a few major tech companies that have dragged the world into an AI financial bubble.

“You can’t say, hey, all white-collar jobs are gone and this could even be a weapon and we will use all the power to build data centers,” Nadella explained, referencing certain tech executives who’ve bragged about AI’s ability to automate office work (Microsoft’s own AI CEO Mustafa Suleyma, it’s worth noting, very recently claimed that AI was on the verge of performing most “professional tasks.”)

Evidently, that end-of-the-office-work pitch — used by executives ranging from OpenAI CEO Sam Altman to xAI CEO Elon Musk — is now a little too harsh for Nadella, who himself is no stranger to defending controversial technology from well-earned criticism.

Instead, the Microsoft CEO is now pushing an approach that factors in the common worker, criticizing those who get excited to announce AI-driven layoffs. “No, how about we think about reorganizing the jobs?” Nadella told the WSJ.

The criticism comes as Microsoft’s PR approach takes on an increasingly humanitarian hue. Last year, Microsoft took the unusual step of ending certain contracts with the Israeli Ministry of Defense, citing concerns the country was using Microsoft’s technology to wage its devastating war on Gaza (despite Nadella himself spearheading the military partnership in 2021). Later in May, the head of the company’s Israel branch was forced to resign after facing internal scrutiny over certain business dealings with military officials.

While much of this backpedaling has been fueled by Microsoft’s rank-and-file workers — who put executives under immense pressure to cancel the company’s military contracts — the ethical shift from company’s leadership follows in the shadow of Anthropic, the AI company behind Claude.

Earlier this year, Anthropic won over some bleeding hearts when its high-profile spat with the Trump administration appeared to paint the company as the “ethical choice” for AI users. In reality, that was little more than window dressing, as it later came to light that the US military had been using Claude to select bombing targets in the war on Iran.

Microsoft’s approach follows the same playbook. If Nadella were genuinely concerned about AI’s impact on working people, he has the power to rein the company’s efforts in. Instead, he’s simply taking a more pragmatic approach to public relations. As Nadella himself puts it: “we now have to do the hard work in earning the social permission.”

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