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The lawsuit alleges that Disney did not adequately inform visitors that it was collecting biometric information. As a result, the vast majority of park guests, including children, were unaware that their biometric data was being captured.
Many people are unaware that Disney has deployed facial recognition systems at the entrances of Disneyland and Disney California Adventure Park. Disney officials have defended the move, claiming the technology streamlines entry and re-entry for guests while preventing ticket fraud.
The core point of contention in this class-action lawsuit is that Disney did not provide clear public notice. Although the park has four entry lanes where guests can avoid facial recognition checks, they are only marked with a simple icon of a person with a slash through it. The plaintiffs argue that such signage does not constitute effective notification.
Attorney Black Yageman said: "This type of sensitive facial recognition technology should require tourists to sign a written consent form and make a clear, voluntary choice about whether to accept it. The responsibility for protecting privacy should not fall on the victims." Disney previously responded that all data collected by the facial recognition system would be deleted within 30 days.
The plaintiffs are currently demanding at least $5 million in compensation (IT Home (IT之家) note: approximately 34.063 million yuan at the current exchange rate) for all affected individuals. It remains unknown whether the lawsuit will ultimately succeed.
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