IT之家 reported on May 17, citing Sina Technology, that the 18th Xuanyuan Auto Blue Book Forum was held in Guangzhou from May 15 to May 17. William Li, founder, chairman, and CEO of NIO, participated in the dialogue online.
When discussing the original intention behind launching the "萤火虫" brand, Li stated that the spiritual connotation of each brand is very different, and the target user groups are also different. The concept of 萤火虫 is "self-illuminating."
Li said that 萤火虫 breaks the limitation of age groups, and to some extent, it also breaks the limitation of car purchase budgets. "Young people who just graduated from college can afford it if they want, and wealthy bosses who want to drive their kids to school themselves have no problem at all."
He described, the current 萤火虫 is very much like iPhone., it has become a very high-quality product. In a sense, it has evolved into a lifestyle brand and a fashion brand, surpassing the simple function of a car tool, and has begun to form its own unique culture.
IT之家 notes that Li Bin also revealed during the event that 萤火虫 has no plans to develop a second model . Li Bin stated that 萤火虫 holds a 70% share in the high-end small car segment, so there is no need to launch another model. It is entirely feasible to develop new models under the NIO or 乐道 brands, and it is not necessary to do so under 萤火虫.
The new version of NIO 萤火虫 is now on the market, retaining the iconic "Trio" headlight design and featuring new star-track two-tone alloy wheels. It comes with a 13.2-inch 2.5K high-definition center console screen and a 6-inch smart instrument cluster, with a new "small blue light" for intelligent assisted driving. The dimensions are 4003x1781x1557mm, with a single-motor layout. The full vehicle purchase price ranges from 119,800 to 125,800 RMB .
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