IT Home (IT之家) On May 20, at today's 2026 Google I/O Developer Conference, Google CEO Sundar Pichai announced a new subscription plan priced at $100, supporting the Gemini Spark AI agent.
The subscription plan targets the market gap between AI Pro ($20/month) and AI Ultra ($250/month), priced at around $100, competing with similar products from Anthropic and OpenAI.
There is currently a significant gap in Google's AI subscription tiers. The AI Pro plan costs $20 per month, suitable for light users; the AI Ultra plan costs $250 per month, aimed at enterprise-level needs. However, for advanced users who use AI for programming or handling complex workflows, Pro's resources are insufficient, while Ultra is too expensive.
Ultra is expected to fill this gap. Google is attempting to capture the mid-to-high-end market with more granular pricing, offering more resource quotas than basic Pro without the enterprise-level premium of Ultra.
2026 Google I/O Developer Conference Special Topic
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