IT之家 On May 17, the State Administration for Market Regulation announced the issuance of the "2026 Work Points for Market Regulation Departments to Promote the Growth and Strengthening of the Private Economy," proposing 34 key work tasks.

The document clearly adheres to the principle of balancing regulatory oversight with development promotion, focusing on three main lines: continuously fostering a fair competition environment, innovating regulatory governance approaches, and enhancing development service capabilities. By optimizing the environment, implementing measures, and strengthening support, it aims to help the private economy achieve high-quality growth.

In terms of strengthening legal policy guarantees for the private economy, the State Administration for Market Regulation will focus on improving the legal system for fair competition and the regulatory framework for fees charged to enterprises, while enriching credit incentive measures and enhancing policy support for the development of individual businesses, further consolidating the legal foundation.

The Administration will accelerate the revision of the "Implementation Measures for the Fair Competition Review Regulations" and promote the introduction of the "Measures for Handling Illegal Fee Charging by Enterprises." In addition, regarding technical trade measures, it will introduce relevant "Strong Enterprises Through Technical Trade Measures" initiatives to enhance the resilience of private enterprises in dealing with technical barriers to trade.

In maintaining a fair competition market order, the State Administration for Market Regulation has decided to deepen the construction of a unified national market. In addition to strengthening anti-monopoly compliance publicity and guidance, a highly discussed topic in this year's work agenda is proposing to thoroughly address "involution-style" competition. Through regulatory measures, the aim is to curb market disorder caused by vicious low-price competition and homogeneous expansion, creating a fair business environment for all types of market entities.

This proposal echoes previous competitive governance arrangements for key industries such as platform economy, photovoltaics, lithium batteries, and new energy vehicles, marking the shift of addressing "involution-style" competition from individual case interviews to a systematic institutional arrangement.

To address regulatory challenges posed by emerging technologies, the State Administration for Market Regulation has also explicitly stated that it will intensify efforts to crack down on illegal activities in areas such as live-streaming e-commerce advertisements, citation advertisements, and AI-generated advertisements. This aligns with the previous six-month rectification campaign targeting the internet advertising market order. According to relevant arrangements, the rectification campaign directly targets pain points in new business formats, accelerating the improvement of regulatory rules for AI-generated advertisements and embedded advertisements. It will severely crack down on the use of AI to impersonate or fabricate experts, scholars, well-known entrepreneurs, or even entertainers for false and illegal endorsements, preventing the misuse of artificial intelligence technology and establishing a regulatory system compatible with the internet advertising ecosystem.

In terms of improving regulatory enforcement efficiency, the work priorities for 2026 show a trend of parallel digitalization and flexibility. The State Administration for Market Regulation has proposed exploring new regulatory models such as non-scene, contactless supervision and "scanning codes to enter enterprises," aiming to enhance the fairness and civility of administrative law enforcement, increase efforts to rectify key areas, and optimize governance capabilities.

In terms of enhancing the capacity to serve the private economy, the State Administration for Market Regulation will further deepen targeted assistance for individual businesses based on classification and type, continuously build the "credit + service" brand, and strengthen the support of quality infrastructure, assisting private enterprises in moving towards high-quality development from a technical support perspective.

Advertisement Statement: This article contains external jump links (including but not limited to hyperlinks, QR codes, passwords, etc.) to transmit more information and save screening time. The results are for reference only. All articles from IT之家 include this statement.