It’s getting increasingly difficult to keep up with Google’s User Trust Failures these days, as they continue to rapidly shed “inconvenient” users faster than a long-haired dog. I do plan a “YouTube Live Chat” to discuss these issues and other Google-related topics, tentatively scheduled for Tuesday, February 12 at 10:30 AM PST. The easiest way to get notifications about this would probably be to subscribe to my main YouTube channel at: https://www.youtube.com/vortextech (be sure to click on the “bell” after subscribing if you want real time notifications). I rarely promote the channel but it’s been around for ages. Don’t expect anything fancy.

In the meantime, let’s look at Google’s latest abominable treatment of users, and this time it’s users who have actually been paying them with real money!

As you probably know, I’ve recently been discussing Google’s massive failures involving the shutdown of Google+ (“Google Users Panic Over Google+ Deletion Emails: Here’s What’s Actually Happening” – https://lauren.vortex.com/2019/02/04/google-users-panic-over-google-deletion-emails-heres-whats-actually-happening).

Google has been mistreating loyal Google users — among the most loyal that they have and who often are decision makers about Google commercial products — in the process of the G+ shutdown on very short notice.

One might think that Google wouldn’t treat their paying customers as badly — but hey, you’d be wrong.

Remember when Google Fiber was a “thing” — when cities actually competed to be on the Google Fiber deployment list? It’s well known that incumbent ISPs fought against Google on this tooth and nail, but there was always a suspicion that Google wasn’t really in this for the long haul, that it was really more of an experiment and an effort to try jump start other firms to deploy fiber-based Internet and TV systems.

Given that the project has been downsizing for some time now, Google’s announcement today that they’re pulling the plug on the Louisville Google Fiber system doesn’t come as a complete surprise.

But what’s so awful about their announcement is the timing, which shows Google’s utter contempt for their Louisville fiber subscribers, on a system that only got going around two years ago.

Just a relatively short time ago, in August 2018, Google was pledging to spend the next two years dealing with the fiber installation mess that was occurring in their Louisville deployment areas (“Google Fiber announces plan to fix exposed fiber lines in the Highlands” – https://www.wdrb.com/news/google-fiber-announces-plan-to-fix-exposed-fiber-lines-in/article_fbc678c3-66ef-5d5b-860c-2156bc2f0f0c.html).

But now that’s all off. Google is giving their Louisville subscribers notice that they have only just over two months before their service ends. Go find ye another ISP in a hurry, oh suckers who trusted us!

Google will provide those two remaining months’ service for free, but that’s hardly much consolation for their subscribers who now have to go through all the hassles of setting up alternate services with incumbent carriers who are laughing their way to the bank.

Imagine if one of those incumbent ISPs like a major telephone or cable company tried a shutdown stunt like this with notice of only a couple of months? They’d be rightly raked over the coals by regulators and politicians.

Google claims that this abrupt shutdown of the Louisville system will have no impact on other cities where Google Fiber is in operation. Perhaps so — for now. But as soon as Google finds those other cities “inconvenient” to serve any longer, Google will most likely trot out the guillotines to subscribers in those cities in a similar manner. C’mon, after treating Louisville this way, why should Fiber subscribers in other cities trust Google when it comes to their own Google-provided services?

Ever more frequently now, this seems to be The New Google’s game plan. Treat users — even paying users — like guinea pigs. If they become inconvenient to care for, give them a couple of months notice and then unceremoniously flush them down the toilet. Thank you for choosing Google!

Google is day by day becoming unrecognizable to those of us who have long felt it to be a great company that cared about more than just the bottom line.

Googlers — the rank and file Google employees and ex-employees whom I know — are still great. Unfortunately, as I noted in “Google’s Brain Drain Should Alarm Us All” (https://lauren.vortex.com/2019/01/12/googles-brain-drain-should-alarm-us-all), some of their best people are leaving or have recently left, and it becomes ever more apparent that Google’s focus is changing in ways that are bad for consumer users and causing business users to question whether they can depend on Google to be a reliable partner going forward (“The Death of Google” – https://lauren.vortex.com/2018/10/08/the-death-of-google).

In the process of all this, Google is making itself ever more vulnerable to lying Google Haters — and to pandering politicians and governments — who hope to break up the firm and/or suck in an endless money stream of billions in fines from Google to prop up failing 20th century business models.

The fact that Google for the moment is still making money hand over fist may be partially blinding their upper management to the looming brick wall of government actions that could potentially stop Google dead in its tracks — to the detriment of pretty much everyone except the politicos themselves.

I remain a believer that suggested new Google internal roles such as ombudspersons, user advocates, ethics officers, and similar positions — all of which Google continues to fight against creating — could go a long way toward bringing balance back to the Google equation that is currently skewing ever more rapidly toward the dark side.

I continue — perhaps a bit foolishly — to believe that this is still possible. But I am decreasingly optimistic that it shall come to pass.

–Lauren–