Almost exactly two years ago, I noted here the comprehensive features that Google provides for users to access their Google-related activity data, and to control and/or delete it in a variety of ways. Please see:

The Google Page That Google Haters Don’t Want You to Know About – https://lauren.vortex.com/2017/04/20/the-google-page-that-google-haters-dont-want-you-to-know-about

and:

Quick Tutorial: Deleting Your Data Using Google’s “My Activity” – https://lauren.vortex.com/2017/04/24/quick-tutorial-deleting-your-data-using-googles-my-activity

Today Google announced a new feature that I’ve long been hoping for — the option to automatically delete these kinds of data after specific periods of time have elapsed (3 month and 18 month options). And of course, you still have the ability to use the longstanding manual features for control and deletion of such data whenever you desire, as described at the links mentioned above.

The new auto-delete feature will be deployed over coming weeks first to Location History and to Web & App Activity.

This is really quite excellent. It means that you can take advantage of the customization and other capabilities that are made possible by leaving data collection enabled, but if you’re concerned about longer term storage of that data, you’ll be able to activate auto-delete and really get the best of both worlds without needing to manually delete data yourself at intervals.

Auto-delete is a major privacy-positive milestone for Google, and is a model that other firms should follow. 

My kudos to the Google teams involved!

–Lauren–