Please enjoy!
This episode is brought to you by:
Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life
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Your subject line should establish credibility, relevance, or a real mutual connection immediately.
Good Options
Rules
Default to respectful and slightly formal.
Use
Avoid
Keep this to two sentences max.
Sentence 1:
Who you are, plus one clear line of legitimacy.
Sentence 2:
Why you’re reaching out, and ideally what you are offering the other person.
Template
My name is [Name], and I’m [role] at [company/project], where we [one-line credibility marker]. I’m reaching out about [specific opportunity], which I believe could be valuable to you because [clear benefit].
Important
Again, keep this to two sentences max.
This is where you explain:
Template
I’ve been following [specific work / initiative / project], and I think there is a strong opportunity to [specific collaboration or angle]. My hope would be to [briefly describe scope], in a way that is useful for your team and worthwhile for your audience / recruiting / brand / mission.
This paragraph should make them think:
“This person understands what we do.”
Keep this to two sentences max.
Be specific. Do not ask vaguely to “discuss something.” Do not bury your phone number in the signature.
Template
Would you be open to a quick call next week to see whether there’s a fit? Feel free to call or text me directly at [number].
You can also add:
Happy to keep it to 10 minutes. (If you promise 10 minutes, keep it to 10 minutes.)
Use this at the end:
If you’ve read this far, I really appreciate it. And if you’re too busy to get back to me, I totally understand.
Best Practices
Follow-Up Rules
Sample Email
Subject: For [NAME] via [MUTUAL CONTACT] | Collaboration with [COMPANY]
Dear [NAME],
My name is [YOUR NAME], and I’m the [ROLE] at [COMPANY], where we [ONE-LINE CREDIBILITY MARKER]. I’m reaching out about a potential [FEATURE / COLLABORATION / PROJECT] because I think it could introduce your work to a highly relevant audience that would genuinely care about it.
I’ve been following [THEIR TEAM / THEIR PROJECT / THEIR WORK], and I think there is a strong opportunity to turn it into a concise, high-quality piece that is both accessible and accurate. My hope would be to [DESCRIBE THE SCOPE], in a way that is useful for your team and worthwhile for your audience / brand / recruiting / mission.
Would you be open to a quick call next week to see whether there’s a fit? Feel free to call or text me directly at (555) 555-5555.
If you’ve read this far, I really appreciate it. And if you’re too busy to get back to me, I totally understand.
Best,
[YOUR NAME]
[ROLE]
[COMPANY]
“My big thesis is: Whatever we do has to be one of one.”
— Michelle Khare
“The more milestone memories you experience, the longer life feels.”
— Michelle Khare
“I have found that defining something unique can be even more valuable than consistency or mass viewership.”
— Michelle Khare
“A lot of the inflection points of my life have happened when my back has been against the wall. Not in a place of ‘I get to make a decision,’ but more like, ‘I have to make a decision because everything’s going to break if I don’t.’”
— Michelle Khare
“I personally believe that a really well-written email can open any door.”
— Michelle Khare
“I think it comes down to having three people on your Formula One team, and it doesn’t need to be fancy. It’s really a coach, a mentor, and a cheerleader.”
— Michelle Khare
“When I hit upload, I feel like, ‘Man, I gave it my all. That is the best story we could have possibly told with the resources available to us, and it is the best version that I, as an artist, could have put forward with the time available to me.’ I need to feel that. Otherwise, I’m not upholding the expectation of our customers, our viewers, and I’m not actually doing what I set out to do when I quit my job to do all of this, and it’s a disservice to myself.”
— Michelle Khare
“I love upending people’s expectations. It’s one of my secret favorite things to do. I love when people hear that I’m a YouTuber and then they go watch Challenge Accepted and are, hopefully, pleasantly surprised by what they see, and wouldn’t expect that maybe from someone on the platform.”
— Michelle Khare
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Want to hear another conversation about building a career you actually love? Listen to my most recent interview with legendary investor Bill Gurley, in which we discussed investing in the AI era, going where the action is, lessons from Bob Dylan and Jerry Seinfeld on finding your calling, building a career through passion rather than a formula, the power of open-source strategies as competitive weapons, and much more.
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