By this time, I was starting to run on fumes. I was curious about this talk, but I probably should have just chilled out instead. If you’re working on a business around a plugin for WordPress, James Laws has a lot of great experience with that, having co-founded WP Ninjas a ways back. My favorite takeaway was to ensure that if you are giving a way a core product, but selling add-ons, that the core is itself a great product. In any case, these slides don’t do his presentation justice.