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U.S. CTV ad spend share by company 2025| Statista
2025-02-07 · via Statista

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Distribution of connected TV (CTV) advertising spending in the United States in 2025, by company

CharacteristicShare of spending
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Region

United States

Survey time period

as of July 2025

Special properties

estimates

Supplementary notes

The source does not specify the date of data collection. The date shown is the release date.

Percentage points missing from 100 are probably due to rounding.

Citation formats

Published by Apr 30, 2026

It was estimated that, in 2025, YouTube accounted for **** percent of connected TV (CTV) advertising spending in the United States. Hulu, owned by the Walt Disney Company, followed with an **-percent share.

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Statistics on " Programmatic advertising in the United States "

Other statistics that may interest you Programmatic advertising in the United States

Overview

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Display & video

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Marketer insights

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Connected TV

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Digital out-of-home

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