Brazil: WhatsApp shoppers' purchase frequency 2025| Statista

Distribution of WhatsApp users buying products through the app in Brazil as of April 2025, by purchase period

Characteristic	Share of respondents
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Region

Brazil

Survey time period

March and April 2025

Number of respondents

1,126 respondents

Age group

18 years and older

Special properties

only among respondents who reported having bought a product through WhatsApp

Method of interview

Online interview

Citation formats

Distribution of WhatsApp users buying products in Brazil 2025, by purchase period

Published by May 5, 2026

During an April 2025 survey among WhatsApp users who bought products through the mobile app in Brazil, approximately ** percent reported having done it more than 12 months before the survey period. The remaining ** percent said they did it during the 12 months preceding data collection. According to the same study, over ********** of Brazilian WhatsApp users have purchased products through the app.

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* For commercial use only

Basic Account

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

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Starter Account

For single users

$149 USD

per month, billed annually ¹

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Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 5 people

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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Distribution of WhatsApp users buying products through the app in Brazil as of April 2025, by purchase period

Statistics on " WhatsApp in Brazil "

Other statistics that may interest you WhatsApp in Brazil

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