Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may be surprising to hear that the most popular fantasy sports app isn’t focused on either of these two leagues.
The most popular app is actually Dream11, a fantasy sports app for the Indian Premier League (IPL), according to our sports sector profile. The T20 cricket league is watched by over one billion people across TV and digital platforms, according to The Economic Times, and is well followed outside of India.
Dream11 was installed 44 million times in 2024 according to AppMagic, more than the combined 23.1 million downloads of the seven most downloaded fantasy apps in the United States, and much more than the 8.3 million Fantasy Premier League downloads.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The infrastructure around the IPL, from TV and digital channel distribution to fantasy leagues and sports betting, has grown at a fast pace over the past decade. Rivalry between JioCinema and Hotstar has led to large increases in the distribution rights deals.
There were about 70 million active players of fantasy sports apps in 2024, an increase of four million on the previous year. Even though Dream11 had the most downloads, it only launched in 2022 and quite a lot of those that download don’t go on to actively use the app.
The opposite is true for ESPN, Yahoo and DraftKings, which already have large installed userbases, and have millions return every year.
The fantasy sports app industry made $2.3 billion revenue last year, with apps generating income from ads, personalization and peer-to-peer or group wagers, of which the app takes a cut.
Alongside an increase in fantasy sport fans, there are also more users than ever accessing sport scores and news. About 450 million people accessed sport score and news channels in 2024, an increase of 72 million on the previous year. Some of the most downloaded apps of 2024 include 365Scores, Flashscore, Sofascore and ESPN.
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