Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install conversion.
The ASO Project’s latest guide dissects the ins and outs of CPPs and CSLs and show you how to implement them properly: from where CPP/CSL variants actually move the needle and how to structure your intent themes to how to map them to ads and organic traffic and how to operate dozens of variants without breaking your team.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
This isn’t the “CPP 101” treatment. This is a practitioner playbook — from teams already doing it.
Apple’s recent introduction of keyword assignment to CPPs (and Google’s existing broader controls) moves CPPs/CSLs out of “ad variation extra” territory and into true ASO segmentation. For UA, this is the closest we’ve ever had to intent-aligned “landing pages inside the store”.
Your default store page is for everyone. CPPs/CSLs are for someone — and that’s where conversion changes.
Download the guide, get the framework, and start growing at scale today.
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