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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
Five weeks to go until Business of Apps Berlin
Nayden Tafradzhiyski · 2025-10-23 · via Business of Apps

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale.

In a landscape defined by tightening budgets, privacy shifts, and new AI-driven opportunities, this is where you’ll hear what’s working now, directly from the teams building and scaling the world’s most successful apps.

- Advertisement -

Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

Every session, panel, and boardroom discussion is designed to deliver actionable value you can bring straight back to your campaigns and roadmaps.

Beyond the content, it’s about connection. BOA Berlin attracts the people you actually want to meet, senior app marketers, growth leads, founders, and platform partners shaping the future of mobile. The ROI comes from those conversations: the ideas sparked over coffee, the partnerships formed in the exhibition, and the competitive edge you take home.

Join us in Berlin this November to learn how to grow and scale your app and uncover what’s next for the global app economy.

Early Bird pricing ends next week. Save up to €300 while you can.

Here are the top 5 reasons why you should attend

Connect with your people

Designed for leaders in app marketing, growth, product, CRM, and revenue. This is where the biggest names from ecommerce, fintech, health & fitness, and beyond come together to share strategies, solve challenges, and shape the future of the app economy.

Unmatched learning

Explore multiple content stages featuring the biggest and most influential voices in the app industry with actionable insights, hands-on workshops, and interactive discussions. With the agenda-setting sessions, discover the latest trends and connect in specialist zones focused on growth, product innovation, and user engagement.

The biggest names in apps join us

A buzzing exhibition

Power up your app stack and meet leading user acquisition, analytics & data and app engagement platforms in our exhibition area. Your gateway to discovering the tools and partners taking apps to the next level.

Partner events & parties

Work hard, connect harder. From exclusive partner gatherings to after-parties across the city, Business of Apps Berlin delivers the full festival experience of app growth and connection.

Outstanding networking

Build meaningful relationships in an environment designed for real connection. From curated networking breaks and dedicated meeting areas to our event app and smart networking platform, every element is crafted to spark valuable conversations, all within a world-class event setting.

Early Bird ticket sale ends in a week. Grab your ticket now.