Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night conversations at MAU Vegas. This May, the industry faces another pivotal moment as teams adapt to rapidly changing technologies, evolving user expectations, and new approaches to growth.
MAU Vegas 2026, taking place May 19–21 at MGM Grand in Las Vegas, is where the people shaping the future of mobile will come together. More than 2,500 growth marketers, product leads, founders, engineers, and executives are expected to descend on Las Vegas for three days of sessions, peer-driven roundtables, and the kind of candid, off-the-record conversations that don’t happen on LinkedIn.
Ninety-five percent of MAU attendees influence or control purchasing decisions. Nearly half are VP-level or above. The other half are the founders building the products those executives will be buying.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
“MAU attendees come from different parts of the ecosystem, and their needs are genuinely different. We stopped trying to make every session relevant to everyone,” said Angela Harar, Vice President of Strategy and Growth at MAU. “The goal is that a founder, a CMO, and a data lead can all come to MAU and each walk away feeling like it was built for them.”
MAU Vegas 2026 features 100+ speakers across four stages and 100+ curated experiences, with programming built around the questions the industry is actually wrestling with. Sessions span AI and automation, creative optimization, retention, monetization, and growth strategy — led not by vendors pitching solutions, but by practitioners sharing what’s working right now.
MAU Vegas 2026 is designed for the full mobile growth team — marketers, founders, developers, product leaders, investors, and executives who need to leave aligned on the same strategy.
Registration for MAU Vegas 2026 is now open. Attendees are encouraged to register early to secure their spot at the industry’s most influential mobile growth event.
MAU Vegas is the premier global gathering for mobile growth professionals. MAU brings together marketers, founders, developers, product leaders, investors, and executives for three days of high-impact content, curated networking, and community. MAU Vegas 2026 takes place May 19–21, 2026 at MGM Grand in Las Vegas. Learn more at mauvegas.com.
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