Today app marketers face a number of challenges with growing their app’s user base and retargeting is a proven solution to tackle them. As user acquisition costs continue to rise, retargeting existing app users provides a real cost-effective alternative. Also, data-drive insights and personalization enable retargeting to bring back users who abandoned the app.
User data privacy regulations caused deprecation of third-party cookies and retargeting is the tool to use first-party data to run effective ad campaigns, while respecting users’ privacy. Finally, retargeting allows to extend the customer lifecycle, which directly impacts the Life Time Value of that customer.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
In the new 2024 Retention Survey, leading app growth company Adikteev reveals:
If you’re not fully optimizing your retargeting efforts, you could be missing opportunities to reconnect with high-value users.
Curious to see how your retention strategy compares?
Download the report now to discover insights that can elevate your approach.
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