On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit).
Registrations are already up 41% year-over-year. This year’s audience spans marketing, growth, UA, product, founders/CEOs, and retention leaders across leading categories, including finance, entertainment, education, shopping, and sports.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
What’s more:
Warner Bros., FedEx, and Tinder are attending. Paramount, BetterSleep, and Equifax have confirmed places. Executives from NBCUniversal, PicCollage, Carnival, and Dick’s Sporting Goods will be there too.
Join us in NYC as we explore what is now and next for app growth and how the world’s leading apps are scaling smarter.
This year, we are moving to a bigger venue and are bringing you even more content spread across 6 content stages and over 30 sessions.
Now in its 10th year, Business of Apps NYC is shaping to be our biggest U.S. event yet.
If you work for an app or brand, you can apply for a subsidized ticket here.
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