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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
How to launch app-to-web campaigns [online event]
Nayden Tafradzhiyski · 2025-10-09 · via Business of Apps

The Epic Games vs Apple ruling allowing US app developers to direct users to external purchase flows has opened a revenue goldmine. However, most publishers are still leaving money on the table while competitors who act fast are already capturing those higher-margin dollars.

On October 15th, join FastSpring’s Senior Product Marketing Manager Braden Steel and Director of Demand Generation Jesse Paliotto for How to launch App2Web Monetization ASAP, a live strategy session designed to help you capitalize on this landmark opportunity without derailing your development timeline.

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Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

Braden and Jesse bring specialized expertise in app-to-web monetization and will run attendees through what has changed thanks to recent rulings and what other legislation app marketers and developers should be watching. They will also reveal their crawl-walk-run approach to launching app-to-web flows to start building value quickly.

If you’re feeling overwhelmed wondering exactly where you should start and how to get value without upending your development roadmap, don’t miss this webinar.

📅 The event is taking place on October 15th, make sure to save your spot here.