Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards.
Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in advertising spend allocated to iOS remarketing campaigns, compared to the same period in 2023.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Remerge, a demand-side platform (DSP) for global brands, and AppsFlyer, a leading Mobile Mobile Measurement Partner (MMP), have teamed up for a new report that analyzes the latest ad tech industry data and pinpoints what mobile marketers must consider when planning their 2025 strategies.
Roy Yanai, VP of Product at AppsFlyer, states in the report:
“As we approach 2025, we’re witnessing continued shifts in mobile advertising – where the strategies for user acquisition, engagement and monetization, user lifetime value and overall advertising ROI are increasingly connected. In particular, iOS users largely remain the golden geese of the mobile ecosystem, with their higher lifetime value and engagement rates making them a focus for ROI-centric advertisers.”
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