Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative. The partnership aims to enhance HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs.

Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key growth market for the app.

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Developed by the Cherie Blair Foundation for Women, HerVenture offers personalised, bite-sized business training on topics like launching a business, managing finances and eCommerce as well as access to a network of peers and local events, creating a strong community of female founders.

Their innovative approach makes business education accessible to underserved communities, aligning perfectly with Yodel Mobile’s commitment to supporting impactful products that drive social change.

Arazoo Kadir, Agency Growth Director at Yodel Mobile, said, “We’re excited to leverage our expertise to empower HerVenture’s mission of uplifting women entrepreneurs. Our charity initiative first launched in 2019 and reflects our dedication to levelling the playing field in the digital ecosystem, particularly for underrepresented communities. We’re proud to offer our expertise to drive app growth where it matters most.”

“We are thrilled to collaborate with Yodel Mobile through this generous initiative,” said Emily Scott, Director of Programs and Impact at the Cherie Blair Foundation for Women. “Their support will be instrumental in helping us expand our reach and deepen our impact in Nigeria, where many women entrepreneurs lack access to traditional training and mentorship opportunities.”

This year’s initiative, which kicked off in June 2025, will run for six months. The ASO programme will focus on optimising HerVenture’s app store listing for the Nigerian market through tailored localisation, enhancing visibility and conversion in a region where the app has the potential to transform thousands of lives.

This partnership forms part of Yodel Mobile’s wider pro-bono programme, which includes two annual initiatives: one supporting charitable organisations, and another dedicated to empowering Black founders. Each year, a small number of purpose-driven apps are selected through an open call to receive expert marketing support. Past participants include Breast Cancer Care, My House of Memories, Legendary Rootz and UGeo.

Founded in 2007, Yodel Mobile specialises in full-funnel mobile marketing strategies, including app store optimisation (ASO), paid media management, retention, engagement and monetisation strategies. Now part of NP Digital, the agency has driven success for leading brands such as B&Q, UKTV, Afterpay, Yodel Delivery and TUI.

The past year has marked a period of significant momentum for Yodel Mobile, with rapid global expansion, major client wins, and global recognition, including the Sunday Times Best Places to Work 2025, App Marketing Agency of the Year 2024, Most Effective ASO Campaign 2023, and a spot on the Culture 100: Greatest Places to Work 2024.