BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), making it one of the programmatic advertising platforms worldwide to maintain this certification for five consecutive years (2020–2025).
As a dedicated industry standard leader, BIGO Ads is committed to building a transparent advertising ecosystem that is visible, measurable, and verifiable, providing a stronger, more efficient, and trustworthy foundation for collaboration between advertisers and developers across the globe.
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Developed by IAB Tech Lab, the OM SDK enables consistent collection of key metrics—such as ad viewability, impression measurement, exposure duration, and user interaction—via the Open Measurement Interface Definition (OMID) across mobile and web environments.
With native support for iOS and Android, as well as a JavaScript library for mobile H5 (WebView) scenarios, the OM SDK ensures broad cross-platform compatibility. Prominent third-party verification and measurement providers such as IAS, DoubleVerify and others can directly access OMID signals without necessitating additional SDK integrations.
Equally important, the OM SDK complies with Media Rating Council (MRC)–approved methodologies. This guarantees that exposure rates, viewable pixel percentages, and related metrics align with authoritative industry standards, delivering reliability and consistency to advertisers and publishers worldwide.
Since 2020, BIGO Ads has consistently maintained OM SDK certification for five consecutive years. This achievement goes beyond technical validation, demonstrating BIGO Ads’ long-standing commitment to building a verifiable, measurable and trustworthy advertising environment amid rising demands for transparency.
A unified viewability standard allows advertisers to precisely identify traffic genuinely seen by users, effectively eliminating invalid impressions, optimizing budget allocation, and improving return on investment (ROI). At the same time, by resolving discrepancies between disparate third-party SDK metrics, advertisers gain consistent cross-platform measurement, improving both transparency and control across the supply chain.
Beyond impression tracking, the OM SDK integrates multi-dimensional data including impressions, clicks, and user interactions. It provides advertisers with comprehensive insight into ad delivery and user engagement, supporting robust campaign analysis and strategic optimization.
For developers and platforms, standardized measurement of ad visibility improves transparency and verifiability, increasing advertiser confidence and attracting campaigns with higher budgets. The OM SDK also reduces integration complexity and cost by enabling one-time integration with multi-party verification, eliminating redundant SDK implementations and boosting technical efficiency.
By supporting OM SDK, developers can strengthen their platform’s competitiveness and gain the ability to quantify and verify ad quality, fostering greater trust and enhancing negotiating leverage in commercial collaborations.
BIGO Ads is an all-in-one programmatic platform that helps apps and brands scale globally. Powered by advanced deep learning, we optimize user acquisition and monetization to deliver smarter targeting, better ROI, and sustainable growth.
Committed to industry standards and exceptional experiences for both developers and advertisers, BIGO Ads drives greater transparency and automation. Through sustained OM SDK certification and broad compatibility with leading measurement tools, we partner with brands worldwide to build an open, transparent, and trustworthy advertising ecosystem.
Connect with the BIGO Ads Team to drive efficient, transparent, and sustainable growth.
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