The three-phase implementation framework

Phase 1: Crawl

The initial phase focuses on establishing a basic web checkout system within 4-6 weeks. According to Braden and Jesse, this foundational step involves setting up minimal features to begin processing external payments immediately, allowing developers to start capturing increased revenue while planning more sophisticated implementations.

Phase 2: Walk

The second phase introduces enhanced payment options and localization features. Braden and Jesse emphasized the importance of adding multiple payment methods beyond standard credit cards, implementing currency localization for international markets, and improving the user experience with streamlined checkout flows.

Phase 3: Run

In the final phase, developers should aim to achieve full feature parity with native app store payments, including sophisticated subscription management capabilities. This includes advanced features such as comprehensive subscription lifecycle management, advanced analytics, and complete user account management across app and web platforms.

Technical considerations

Braden and Jesse identified several key implementation challenges developers should prepare for, including synchronizing user authentication across app and web, analytics and attribution tracking, and managing subscriptions across multiple systems.

They also emphasized the importance of maintaining seamless user experience, noting that friction in the payment flow could offset the benefits of reduced commission fees paid to Apple or Google.

For international developers, localization and diversity of payment methods are also crucial, Braden and Jesse noted. Service providers and preferred payment methods differ from region to region and country to country and can significantly impact conversion rates in global markets.

Market opportunity

Braden and Jesse identified the current moment as a crucial opportunity for developers. Those that more quickly, they said, could establish stronger customer relationships while the regulatory environment is still favorable.

They also advised attendees to closely monitor ongoing legislation as the future of app-to-web is presently decided in the courts. Staying on top of the news cycle can help developers spot the next opportunity and move before anyone else.

You can watch the full recording from the event here.