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MacRumors: Mac News and Rumors - All Stories

X Rolls Out AI-Powered Custom Timelines for Premium Users Apple Launches Tap to Pay on iPhone in Malaysia MacRumors Readers React to Tim Cook Stepping Down as CEO Apple TV's Hit Show 'Silo' is Returning Soon: Release Date and Trailer Apple Pulled Cal AI for Deceptive Billing Design, Not External Payments Apple Teases 'Incredible Road Map Ahead' Tim Cook Says He's 'Healthy,' Plans to Remain at Apple 'for a Long Time' Apple Releases New iOS 26.5, iPadOS 26.5 and macOS Tahoe 26.5 Public Betas AirPods Pro 3 vs. Sony WF-1000XM6: Which Flagship Earbuds Should You Buy? Satechi Launches ChargeView 140W Desktop Charger Get Up to $52 Off the 11th Gen iPad, Available From $299 [Update: Sold Out] Yelp's AI Assistant Can Now Book Restaurants, Doctors, and More Anker Earth Day Sale Features Up to 40% Off Popular Chargers and More Top Leaders React to Apple Announcing Tim Cook Will Step Down as CEO WhatsApp Testing Paid 'Plus' Subscription Tier – Here's What's Included Report: Ternus to Bring Jobs-Era Decisiveness Back to Apple 200MP Telephoto iPhone Lens Unlikely to Arrive Before 2028 iPhone 18 Pro May Come in These Four Colors MacBook Pro With Touch Screen and New Mac Studio Likely 'Postponed' Apple Testing Two New iOS 27 Home Screen Customization Options WWDC 2026 Graphic Teases Major iOS 27 Feature AirPods Weekend Deals Include AirPods Pro 3 for $199.99 and AirPods 4 for $99 Apple Has Released These 12 New Products This Year 5+ Things to Know About the Next Mac Studio India Won't Require Apple to Preinstall Government ID App on iPhones Anthropic Debuts Claude Design for Creating Prototypes, Pitch Decks, and Mockups iPhones to Get These New Satellite Features Top Stories: 'iPhone Ultra' Rumors, Mac Mini and Mac Studio Shortages, and More The MacRumors Show: What's Next for the iPad Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt Apple Leads Top Brands for China Smartphone Growth as Market Declines Apple to Upgrade These Two Devices With OLED Displays Later This Year Best Apple Deals of the Week: M5 MacBook Air $150 Off Deals, Plus Sales on AirPods Pro 3 and AirPods Max... iPod Marketing Veteran Stan Ng Retires After 31 Years at Apple iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry' Apple Quietly Tweaked the iOS App Store App – Here's What's Changed iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' Casely MagSafe-Compatible Power Banks Recalled Again After Fire-Related Death and In-Flight Explosion Apple's $599 MacBook Neo Sold Out Through April Amid Surging Demand Perplexity Launches Personal Computer for Mac, Turning a Mac mini Into an Always-On AI Agent OpenAI Codex Update Adds Computer Use, Image Generation, and Memory on Mac Apple Covers iPhone 17 Pro in Stickers in New Ad Get Apple's M5 MacBook Air at $150 Off Before Amazon Runs Out Apple Offers 10% Off AirPods and More for Earth Day Device Recycling Apple Hits Record 30% Recycled Content Across All Products in 2025 Apple Vision Pro Shoot Ended in Fatal Aircraft Crash 4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27 iPhone 18 Pro Variable Aperture Camera Enters Production Apple Stores Will Soon Be Able to Restore Apple Watch Software In-House iOS 26.4 No Longer Signed by Apple, Blocking Downgrades From iOS 26.4.1 Here's How Researchers Stole $10,000 From MKBHD's Locked iPhone Siri Engineers Sent to AI Coding Bootcamp as Apple Prepares to Deliver Siri Overhaul Google Launches Native Gemini AI App for Mac Apple to Host Free Events in London Ahead of April 26 Marathon Apple Watch Ultra 3 Gets Lowest Prices of 2026 So Far With $99 Off Select Models Apple Threatened to Pull Grok From App Store Over Sexualized Images Report: iPad Air to Gain OLED Display Early Next Year Anthropic Rebuilds Claude Code Desktop App Around Parallel Sessions Apple TV and Peacock $20 Monthly Bundle Available on Amazon Prime Video, Offering a 30% Discount Microsoft Raises Prices for All Surface PCs, Making Them More Expensive Than Equivalent Macs Apple Removes Freecash App From App Store After Months of Data Harvesting SwitchBot S20 Review: A Budget-Friendly Robot Vacuum and Mop With Matter Support Samsung's U.S. Price Increases Add to Concerns About Rising Apple Device Costs Apple Watch Earth Day and International Dance Day Activity Challenges Launching Later This Month Apple Removes Fake Crypto Wallet App That Stole $9.5 Million From Mac Users Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer... Apple Releases Second iOS 26.5, iPadOS 26.5, tvOS 26.5 and watchOS 26.5 Public Betas Get Up to $200 Off 2026 MacBook Pro With Record Low Prices on Amazon Valve's Steam Link App Is Coming to Apple Vision Pro New Huawei Foldable Looks a Lot Like Apple's Rumored iPhone Fold Apple's AI Chief John Giannandrea Departs This Week iPhone 18 Pro Deep Red Color Likely as Android Rivals Prep Same Shade Apple Testing Four Smart Glasses Styles Made of High-End Materials Amazon Has Every Model of the M5 MacBook Air at $150 Off This Weekend AirPods Weekend Deals Include AirPods Pro 3 for $199.99 and AirPods Max 1 for $399.95 Best Apple Deals of the Week: M5 MacBook Air Hits New Record Low Prices at $150 Off, Plus MacBook Pro... Apple Highlights Photos Shot on iPhone During NASA's Mission to Moon Apple Stops Accepting Orders for Some Mac Mini and Mac Studio Models Top Stories: iPhone Rumors, Apple's MacBook Neo Dilemma, and More The Latest Foldable iPhone Rumors: What's Changed and What We Know Now Halfbrick Launches Free 'Jetpack Joyride Racing' Game With Multiplayer Support For Up to Six Players MacRumors Giveaway: Win an iPhone 17 and Astropad Fresh Coat Anti-Reflective Screen Protector The MacRumors Show: Apple's Foldable iPhone 'Ultra' YouTube Premium Receives a Price Increase Best Apple Deals of the Week: M5 MacBook Air Hits New Record Low Prices at $150 Off, Plus MacBook Pro... Gmail End-to-End Encryption Comes to iOS for Workspace Users Apple Car Key Support Coming to Lexus Vehicles Make Your MacBook Battery Last Longer With This Setting OpenAI Adds New $100/Month ChatGPT Subscription Tier for Heavier Codex Use Mac OS X Cheetah Successfully Ported to Nintendo Wii Apple Mac Shipments Grew 9% in Q1 2026, Outpacing Overall PC Market Europe's Largest Apple Museum Opens in the Netherlands With 50 Years of Products on Display Instagram Now Lets You Edit Comments for Up to 15 Minutes Apple is Closing a Unionized Store in the U.S. and the Union is 'Outraged' Apple's Pixelmator Pro Update Brings iPhone 17 Mockups, Keyboard Shortcuts, and Expanded Camera Support Logic Pro Updated With Step Reflex Sound Pack, Apple's Other Creator Apps Get Bug Fixes Apple Releases macOS Tahoe 26.4.1 With MacBook Air and MacBook Pro Wi-Fi Fix Apple is Permanently Closing Three U.S. Stores in June Apple Apparently Still Undecided on iPhone 18 Pro Dynamic Island
Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand
Joe Rossigno · 2026-05-02 · via MacRumors: Mac News and Rumors - All Stories

Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week.

macbook neo product film feature
On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March.

"We could not be happier with how things are going at the moment," he said.

Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand has exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter.

"We're very focused on customers new to the Mac and customers that have been holding on to their Mac a very long period of time," said Cook.

As a result of high demand, Cook added that the MacBook Neo is currently "supply constrained." For orders placed today, Apple's online store in the U.S. currently shows a 2-3 week delivery estimate for all configurations of the laptop.

Apple released the MacBook Neo on March 11, following a week of pre-orders. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students and qualifying educational staff. Powered by a version of the iPhone 16 Pro's A18 Pro chip, the laptop is available in Citrus, Blush, Indigo, and Silver finishes.

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