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MacRumors: Mac News and Rumors - All Stories

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Satechi Launches ChargeView 140W Desktop Charger Get Up to $52 Off the 11th Gen iPad, Available From $299 [Update: Sold Out] Yelp's AI Assistant Can Now Book Restaurants, Doctors, and More Anker Earth Day Sale Features Up to 40% Off Popular Chargers and More Top Leaders React to Apple Announcing Tim Cook Will Step Down as CEO WhatsApp Testing Paid 'Plus' Subscription Tier – Here's What's Included Report: Ternus to Bring Jobs-Era Decisiveness Back to Apple 200MP Telephoto iPhone Lens Unlikely to Arrive Before 2028 iPhone 18 Pro May Come in These Four Colors MacBook Pro With Touch Screen and New Mac Studio Likely 'Postponed' Apple Testing Two New iOS 27 Home Screen Customization Options WWDC 2026 Graphic Teases Major iOS 27 Feature AirPods Weekend Deals Include AirPods Pro 3 for $199.99 and AirPods 4 for $99 Apple Has Released These 12 New Products This Year 5+ Things to Know About the Next Mac Studio India Won't Require Apple to Preinstall Government ID App on iPhones Anthropic Debuts Claude Design for Creating Prototypes, Pitch Decks, and Mockups iPhones to Get These New Satellite Features Top Stories: 'iPhone Ultra' Rumors, Mac Mini and Mac Studio Shortages, and More The MacRumors Show: What's Next for the iPad Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt Apple Leads Top Brands for China Smartphone Growth as Market Declines Apple to Upgrade These Two Devices With OLED Displays Later This Year Best Apple Deals of the Week: M5 MacBook Air $150 Off Deals, Plus Sales on AirPods Pro 3 and AirPods Max... iPod Marketing Veteran Stan Ng Retires After 31 Years at Apple iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry' Apple Quietly Tweaked the iOS App Store App – Here's What's Changed iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' Casely MagSafe-Compatible Power Banks Recalled Again After Fire-Related Death and In-Flight Explosion Apple's $599 MacBook Neo Sold Out Through April Amid Surging Demand Perplexity Launches Personal Computer for Mac, Turning a Mac mini Into an Always-On AI Agent OpenAI Codex Update Adds Computer Use, Image Generation, and Memory on Mac Apple Covers iPhone 17 Pro in Stickers in New Ad Get Apple's M5 MacBook Air at $150 Off Before Amazon Runs Out Apple Offers 10% Off AirPods and More for Earth Day Device Recycling Apple Hits Record 30% Recycled Content Across All Products in 2025 Apple Vision Pro Shoot Ended in Fatal Aircraft Crash 4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27 iPhone 18 Pro Variable Aperture Camera Enters Production Apple Stores Will Soon Be Able to Restore Apple Watch Software In-House iOS 26.4 No Longer Signed by Apple, Blocking Downgrades From iOS 26.4.1 Here's How Researchers Stole $10,000 From MKBHD's Locked iPhone Siri Engineers Sent to AI Coding Bootcamp as Apple Prepares to Deliver Siri Overhaul Google Launches Native Gemini AI App for Mac Apple to Host Free Events in London Ahead of April 26 Marathon Apple Watch Ultra 3 Gets Lowest Prices of 2026 So Far With $99 Off Select Models Apple Threatened to Pull Grok From App Store Over Sexualized Images Report: iPad Air to Gain OLED Display Early Next Year Anthropic Rebuilds Claude Code Desktop App Around Parallel Sessions Apple TV and Peacock $20 Monthly Bundle Available on Amazon Prime Video, Offering a 30% Discount Microsoft Raises Prices for All Surface PCs, Making Them More Expensive Than Equivalent Macs Apple Removes Freecash App From App Store After Months of Data Harvesting SwitchBot S20 Review: A Budget-Friendly Robot Vacuum and Mop With Matter Support Samsung's U.S. Price Increases Add to Concerns About Rising Apple Device Costs Apple Watch Earth Day and International Dance Day Activity Challenges Launching Later This Month Apple Removes Fake Crypto Wallet App That Stole $9.5 Million From Mac Users Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer... 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Apple Has Given Up on the Vision Pro After M5 Refresh Flop
Juli Clover · 2026-04-30 · via MacRumors: Mac News and Rumors - All Stories

by

Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested.

M5 Vision Pro Thumb 2
The Vision Pro has been criticized for its high price tag and its uncomfortable weight. The device is over 1.3 pounds, and even with the more comfortable Dual Knit Band that Apple added to redistribute weight, it continues to be hard to wear for long periods of time. The M5 chip added a 120Hz refresh rate, 10 percent more rendered pixels, and around 30 additional minutes of battery life, but the price tag stayed at $3,499, and it ended up not selling well.

The Vision Pro has been unpopular since it first launched, and Apple only sold around 600,000 units in total. Insider sources told MacRumors that Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product.

Apple has apparently stopped work on the Vision Pro and the Vision Pro team has been redistributed to other teams within Apple. Some former Vision Pro team members are working on Siri, which is not a surprise as Vision Pro chief Mike Rockwell has been leading the Siri team since March 2025.

There have been mixed rumors about a new Vision Pro over the last couple of years, with Apple rumored to be working on a lighter-weight Vision Air that's much cheaper, but the project was tabled last year. If Apple finds a way to create a much cheaper, more comfortable VR headset in the future, the Vision Pro line could be revived, but right now, the company has no plans to launch a new model. Apple has not discontinued the Vision Pro and is continuing to sell the M5 model.

Instead of continuing to experiment with virtual reality, Apple is working on smart glasses that will eventually incorporate augmented reality capabilities, but the first version will be similar to the Ray-Ban Meta smart glasses with AI and no integrated display.

Apple has not been able to use the technology developed for the Vision Pro in its smart glasses because that tech draws too much power for a smaller, lighter device.

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