WhatsApp has started rolling out its paid WhatsApp Plus subscription to iOS, following beta testing of the new personalization-focused tier amongst a small group of users, reports WABetaInfo.

The plan is light on practical features, and is aimed more at heavier users who want to customize various aspects of the WhatsApp experience. It gives you access to premium sticker packs with fullscreen overlay animations (visible to recipients without the plan) and 18 accent colors that replace the app's default green across the interface. There are also 14 alternate app icons to choose from, ranging from minimal outlines to glittery and artistic designs.

The plan also raises the pinned-chat limit from 3 to 20, adds 10 new ringtones, and allows bulk theme, alert tone, and ringtone settings across chat lists.

The subscription costs €2.49 per month in Europe and $29 in Mexico, but that may not be reflective of the price in other regions. Eligible users may also see a one-week or one-month free trial, depending on the country. If you have a WhatsApp Business account, though, you won't see the subscription option -- it's for regular users only.

WhatsApp's core functionality remains changed, so users with no interest in the plan don't lose anything. Messaging, voice and video calls, status updates, and end-to-end encryption are still free for everyone. WhatsApp Plus is basically an optional add-on providing extras rather than restricting existing features.

The rollout is limited to a small group of iOS users on the latest App Store version, but broader availability is expected over the coming weeks.