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X Rolls Out AI-Powered Custom Timelines for Premium Users Apple Launches Tap to Pay on iPhone in Malaysia MacRumors Readers React to Tim Cook Stepping Down as CEO Apple TV's Hit Show 'Silo' is Returning Soon: Release Date and Trailer Apple Pulled Cal AI for Deceptive Billing Design, Not External Payments Apple Teases 'Incredible Road Map Ahead' Tim Cook Says He's 'Healthy,' Plans to Remain at Apple 'for a Long Time' Apple Releases New iOS 26.5, iPadOS 26.5 and macOS Tahoe 26.5 Public Betas AirPods Pro 3 vs. Sony WF-1000XM6: Which Flagship Earbuds Should You Buy? Satechi Launches ChargeView 140W Desktop Charger Get Up to $52 Off the 11th Gen iPad, Available From $299 [Update: Sold Out] Yelp's AI Assistant Can Now Book Restaurants, Doctors, and More Anker Earth Day Sale Features Up to 40% Off Popular Chargers and More Top Leaders React to Apple Announcing Tim Cook Will Step Down as CEO WhatsApp Testing Paid 'Plus' Subscription Tier – Here's What's Included Report: Ternus to Bring Jobs-Era Decisiveness Back to Apple 200MP Telephoto iPhone Lens Unlikely to Arrive Before 2028 iPhone 18 Pro May Come in These Four Colors MacBook Pro With Touch Screen and New Mac Studio Likely 'Postponed' Apple Testing Two New iOS 27 Home Screen Customization Options WWDC 2026 Graphic Teases Major iOS 27 Feature AirPods Weekend Deals Include AirPods Pro 3 for $199.99 and AirPods 4 for $99 Apple Has Released These 12 New Products This Year 5+ Things to Know About the Next Mac Studio India Won't Require Apple to Preinstall Government ID App on iPhones Anthropic Debuts Claude Design for Creating Prototypes, Pitch Decks, and Mockups iPhones to Get These New Satellite Features Top Stories: 'iPhone Ultra' Rumors, Mac Mini and Mac Studio Shortages, and More The MacRumors Show: What's Next for the iPad Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt Apple Leads Top Brands for China Smartphone Growth as Market Declines Apple to Upgrade These Two Devices With OLED Displays Later This Year Best Apple Deals of the Week: M5 MacBook Air $150 Off Deals, Plus Sales on AirPods Pro 3 and AirPods Max... iPod Marketing Veteran Stan Ng Retires After 31 Years at Apple iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry' Apple Quietly Tweaked the iOS App Store App – Here's What's Changed iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch Apple Execs Say Spatial Computing Is 'Inevitable' and AI Is a 'Marathon, Not a Sprint' Casely MagSafe-Compatible Power Banks Recalled Again After Fire-Related Death and In-Flight Explosion Apple's $599 MacBook Neo Sold Out Through April Amid Surging Demand Perplexity Launches Personal Computer for Mac, Turning a Mac mini Into an Always-On AI Agent OpenAI Codex Update Adds Computer Use, Image Generation, and Memory on Mac Apple Covers iPhone 17 Pro in Stickers in New Ad Get Apple's M5 MacBook Air at $150 Off Before Amazon Runs Out Apple Offers 10% Off AirPods and More for Earth Day Device Recycling Apple Hits Record 30% Recycled Content Across All Products in 2025 Apple Vision Pro Shoot Ended in Fatal Aircraft Crash 4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27 iPhone 18 Pro Variable Aperture Camera Enters Production Apple Stores Will Soon Be Able to Restore Apple Watch Software In-House iOS 26.4 No Longer Signed by Apple, Blocking Downgrades From iOS 26.4.1 Here's How Researchers Stole $10,000 From MKBHD's Locked iPhone Siri Engineers Sent to AI Coding Bootcamp as Apple Prepares to Deliver Siri Overhaul Google Launches Native Gemini AI App for Mac Apple to Host Free Events in London Ahead of April 26 Marathon Apple Watch Ultra 3 Gets Lowest Prices of 2026 So Far With $99 Off Select Models Apple Threatened to Pull Grok From App Store Over Sexualized Images Report: iPad Air to Gain OLED Display Early Next Year Anthropic Rebuilds Claude Code Desktop App Around Parallel Sessions Apple TV and Peacock $20 Monthly Bundle Available on Amazon Prime Video, Offering a 30% Discount Microsoft Raises Prices for All Surface PCs, Making Them More Expensive Than Equivalent Macs Apple Removes Freecash App From App Store After Months of Data Harvesting SwitchBot S20 Review: A Budget-Friendly Robot Vacuum and Mop With Matter Support Samsung's U.S. Price Increases Add to Concerns About Rising Apple Device Costs Apple Watch Earth Day and International Dance Day Activity Challenges Launching Later This Month Apple Removes Fake Crypto Wallet App That Stole $9.5 Million From Mac Users Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer... 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Tim Cook Meets With Commerce Secretary Howard Lutnick Ahead of CEO Transition
Juli Clover · 2026-04-29 · via MacRumors: Mac News and Rumors - All Stories

by

Apple CEO Tim Cook met with United States Secretary of Commerce Howard Lutnick on Monday. The U.S. Department of Commerce shared details on the meeting on social media, and said that Lutnick wished Cook well, commending his "remarkable leadership and lasting contributions to American technology."

tim cook howard lutnick
Last week, Apple announced that Cook would be stepping down from his role as CEO on September 1, 2026, with current hardware engineering chief John Ternus set to take over. Cook's visit with Lutnick was his first high-level Trump administration meeting since last week's transition news.

Cook does not plan to leave Apple, and will instead transition to executive chairman, where he will "assist with certain aspects of the company, including engaging with policymakers around the world."

In a letter to employees, Cook said that he is healthy and that he plans to be at Apple "for a long time" in his new role. "Apple will be my top priority," he said. "It's who I am at my core, and I can't imagine it any other way."

Cook told employees that he believes he can help strengthen Apple's global relationships. Cook has navigated two Trump presidencies so far, maintaining a positive relationship with the Trump administration and earning tariff exemptions for Apple.

Cook personally donated $1 million to Trump's inaugural fund in 2025, and he presented Trump with a custom gift featuring a glass plaque with a 24-karat gold base after promising Apple would invest a total of $600 billion in the U.S. over a four-year period.

Trump last week said that he has "always been a big fan" of Cook, and that the two had a "long and very nice relationship." Trump said he was pleased with Cook's outreach efforts. "I was very impressed with myself to have the head of Apple calling to 'kiss my ass,'" said Trump. According to Trump, he solved a "fairly large problem" for Cook during his first term, and he said he would help Cook where possible when Cook is not "too aggressive" in what he asks for.

Ahead of announcing his transition to a new role, Cook said in an early April interview that the Trump administration was "very accessible," and willing to "engage." Cook explained that he felt engagement and communication were important values, giving some insight into how he is approaching his new position.

But engagement for me, not just in the U.S. but around the world, is so important because it is very complex, working through local laws, local customs, local culture, local regulations. Every country is its own story. Everybody looks at things differently.

The only way you get a feel for that is to sit before someone and communicate and engage. If you went in my conference room, you would see the Teddy Roosevelt quote 'It is not the critic who counts.' I've never believed that just yelling from the sideline about plus or minus was a good strategy. Your voice just goes into the wind.

So you'll see me everywhere, and you'll wonder 'oh, he's meeting with somebody that has a different view than him.' I think that's good. I think it's good. I think a problem in the world right now is that it's so polarized and different views aren't shared or discussed. They just become hardened. And I don't think that's good.

With Cook taking on communication with policymakers around the world, incoming CEO John Ternus will be able to spend more time focusing on Apple's growth, and he won't be exposed to the same criticism that Cook has faced for his relationship with Trump and other world leaders.

Cook is still in Washington and he attended today's State Arrival Ceremony for King Charles III and Queen Camilla, who began their four-day state visit on Monday. Cook may also attend the State Dinner this evening.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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