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Taylor Swift and Travis Kelce

The 152nd running of the Kentucky Derby, often called the “Run for the Roses,” is set for Saturday at Churchill Downs in Louisville, Kentucky.

The race is the first leg of horse racing’s Triple Crown and is widely known as the most prestigious event in the sport. It draws massive attention from both seasoned bettors and casual fans each year.

That spotlight has only grown this week after a massive rumor has linked Taylor Swift and Travis Kelce to one of the race’s top contenders.

According to a viral post on X, Taylor Swift and Travis Kelce are rumored to have taken a 10% ownership stake in Kentucky Derby horse The Puma.

“Source tells me that Travis Kelce & Taylor Swift are now 10% owners of Kentucky Derby starter The Puma,” said @GhostofSwiftHitter.

It’s critical to emphasize: this remains unconfirmed and is based entirely on social media speculation. There has been no official statement from ownership groups, racing connections or verified insiders.

Still, the rumor has gained enough traction online to potentially change the outlook of the entire Kentucky Derby.

Co-Owner Adds Fuel to Taylor Swift Kentucky Derby Rumor

Even at Churchill Downs, the chatter hasn’t just stayed online.

The rumor has started to make its way around the track, with multiple trainers, owners and jockeys reportedly discussing the possibility of high-profile celebrity involvement. While nothing has been confirmed, the on-site buzz has only added  to the speculation surrounding The Puma during Derby week.

Another layer to the speculation surrounding the Taylor Swift, Travis Kelce Kentucky Derby rumor comes from co-owner Michael Iavarone himself.

On Instagram, Iavarone posted a photo of the horse with a caption that quickly caught attention:

“Ok people. Everyone asking me if Taylor Swift and Travis Kelce are partners on The Puma… all I can say is I signed an NDA so I can’t confirm or deny 😉”

The post stopped short of confirming anything, but the tone, including the winking emoji, only intensified speculation.

While Iavarone has not provided any official confirmation, the comment has been widely interpreted as a hint that there could be some level of involvement, adding even more intrigue to an already fast-moving rumor.

Taylor Swift Rumor Impacts Kentucky Derby Odds

After this rumor began to surface on Wednesday, the Kentucky Derby odds began to change.

We all know the kind of impact “Swifties” can have.

Many around the racetrack and within the industry believe that wave of fan interest is a major reason so much early money has poured in on The Puma.

The colt entered the week as a top-six contender, but not a favorite. He opened at 10-1 and was fifth on the oddsboard before surging all the way to roughly 3-1, making him the new betting favorite.

If true, this would be an unprecedented development around the Kentucky Derby.

It is also possible the rumor was never meant to become public in the first place. Swift and Kelce may have purchased a stake in the horse but preferred to keep that information private for a variety of reasons.

For now, everything remains speculative. However, with the way the story has taken off, all eyes will be on what unfolds in the coming days.

One thing is certain: if nothing else, the buzz has already brought a new wave of attention, and “Swifties” may now have a reason to tune into the Kentucky Derby like never before.