Breaking Down the Latest Development

This week, the Commission unveiled a crucial tool for digital market gatekeepers: a new template for reporting their consumer profiling techniques. This step is part of the larger Digital Markets Act (DMA), specifically aligning with Article 15 of the Act. Let’s break down what this means in simpler terms.

What is a Gatekeeper?

First off, a “gatekeeper” in this context refers to major players in the digital market. These are companies that have significant control over platform services and can potentially impact the market’s dynamics and consumer choices.

The Importance of the New Template

The newly published template is not just a formality. It’s a structured guide for these gatekeepers to report how they profile consumers. Consumer profiling involves analyzing data to understand and predict consumer behaviors, preferences, and decisions. This is often a core part of how digital services operate and market themselves.

What Must the Reports Include?

Gatekeepers must now provide detailed, transparent information on:

• All profiling techniques used in their core platform services.
• The process of how these techniques apply to consumers.

Moreover, these reports aren’t just submitted directly to the Commission. They must first undergo an independent audit. This means an external, unbiased party will review the reports for their completeness and accuracy. The auditors’ assessments are also part of what the gatekeepers need to submit.

Timeline for Compliance

This isn’t a distant future requirement. Gatekeepers designated on 5 September 2023 have a clear deadline: they must submit their first report and a non-confidential overview by 7 March 2024. This quick turnaround emphasizes the Commission’s commitment to regulating digital markets more closely.

Public Involvement and Transparency

Adding to the transparency, the Commission has also made public the non-confidential responses it received regarding this new template. These were collected during a public consultation phase, highlighting the Commission’s effort to involve various stakeholders and the public in shaping this important regulatory tool.

In essence, this new template is a significant step towards more transparent and regulated digital markets. It requires major digital companies to openly disclose how they profile consumers, ensuring that these practices are audited and reported accurately. This move aims to foster a more fair, competitive, and consumer-friendly digital market environment.