TikTok influencer marketing is worth a shot for accelerating the growth of your business? We explain everything you need to know below.
TikTok is a fairly recent social platform, but it has rapidly taken the world by storm, and it’s not just for lip-syncing and dance videos. The app has become a great tool for businesses to reach a massive audience and promote their products. Let’s take a look at influencer marketing on TikTok.
👀In this article, we give you 5 reasons why TikTok can boost the growth of your business!
Jump to:
- Short-form Video Content
- Target More Efficiently
- Wide Choice of Potential Influencers
- Promote your Products in a Creative, Flexible and Relevant Way
- Take Advantage of TikTok Business Model
Let’s dive in.
Top Benefits of TikTok Influencer Marketing
1. Short-form Video Content
TikTok is different from other video platforms like YouTube in that it is all about short-form video content.
Short-form video is an easy way for businesses to benefit from the video content trend without having to invest too much in longer-form video production.
The average length of a TikTok video is 15 seconds, making it the perfect platform to reach many people quickly (often a younger audience, millennials and Gen Z) and push engagement.
💡 Learn more about the best practices for picking a video influencer!
2. Target More Efficiently with TikTok Influencer Marketing
With TikTok, it’s easy to target a specific audience.
Niches naturally correlate to hashtags, which you can use to rapidly find what you’re looking for.
Audiences engage regularly and directly with influencers. With the video reply feature, a single video can often be expanded to create lots of offshoot content that directly reply to audience comments and requests.
3. Wide Choice of Potential TikTok Influencers
Reaching out to and hiring TikTok influencers is easy and straightforward. With its strong user base, finding influencers in your niche is a piece of cake.
💡 Check out our influencer contract template.
In case you want to make this process even smoother, you can also use influencer marketing platforms to find the right person for your business. Some examples include: Upfluence, Klear, Neoreach, Tokfluence…
4. Promote your Products in a Creative, Flexible and Relevant Way
On TikTok, creativity is king! In fact, you have only a few seconds on a video to engage users. It’s not easy, but you can also explore different formats such as tutorials, challenges, and more.
TikTok influencer marketing is an easy way to create relevant content together with the TikTok influencers:
- 👉 Influencers work hard to build their communities, and they best know what their audience responds to.
- 👉 They will want to create and publish content that is consistent with their personal brand.
- 👉 And that’s a win-win situation for you!
An influencer marketing strategy could be a strong marketing tool for you, because influencers have built trust with their followers, who are more likely to purchase a product or service recommended by someone they follow.
👋 Don’t forget to disclose your influencer partnership
According to the US’ Federal Trade Commission, influencers must include a clear and transparent disclosure that they have a partnership with the brand.
🔍 Make sure to take a look at our guide on FTC Influencer Guidelines
5. Take Advantage of TikTok Business Model
The TikTok algorithm is designed to promote content that is engaging and viral. It prioritizes content that receives a high level of engagement, such as likes, comments, and shares. The more engagement a video receives, the more likely it is to be viewed by other users.
It also considers the user’s behavior and interests, such as which videos they have liked or shared in the past, to determine what content to surface to them. This is great for making sure you reach the right audience.
💡 In general, viral content is great for small businesses, as it gives them the opportunity to reach a large audience with a minimal budget (unlike traditional advertising).
Why is TikTok great for influencer marketing?
TikTok has a massive user base and its algorithm encourages engaging and viral content. Simply put, with highly-creative short videos and a reasonable budget, it is possible to reach a very large audience. Since TikTok is so diverse, you’ll most likely find an influencer who is relevant for promoting your products/services.
Finally, TikTok allows for endless flexibility and creativity; this means you can showcase your products in unique but simple ways, since the average video length is 15 seconds!