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Compliance Solutions for Websites, Apps and Organizations | iubenda

AI can build your website. It can't manage your consent. | iubenda Browser signals and machine-readable consent: what they are and what the EU’s Digital Omnibus could change California Consumer Privacy Act (CCPA): Complete Guide How to increase your cookie banner opt-in rates: 5 mistakes to fix today | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #153) Why your consent management setup is a marketing performance question Everything you need to know about GDPR The redesigned cookie banner and configurator What nobody tells you about handing over the company you built European marketers are betting on retention. Privacy could be the edge they’re not using yet. The 5 best alternatives to Didomi in 2026: Pros, cons, pricing, and comparison Looking back on 15 years: what iubenda's founder would tell his 2011 self | iubenda The best cookie policy generator in 2026 DPO Newsletter: Global Data Protection & Privacy News (issue #152) | iubenda What publishers should expect from the EU’s Digital Omnibus proposal Uncertainty is the biggest blocker to AI adoption in marketing | iubenda Everything AI app builders need to know about vibecoding and privacy compliance | iubenda Introducing 1-Click Embedding for Google Tag Manager The Essential Small Business Terms and Conditions Template: What You Need to Know Terms of Use Template | iubenda IAB Europe Raises Concerns Over GDPR Procedural Regulation Draft Report | iubenda Learn from HelloFresh's Costly Mistake: Ensure Compliance with iubenda | iubenda Understanding the Spanish DPA Guide on Audience Measurement Cookies | iubenda The Austrian Data Protection Authority's FAQs on Cookies and Privacy | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #127) | iubenda Microsoft Ensuring European Data Stays Within the EU Cloud Boundary | iubenda Businesses Beware: ICO’s Record £14.3m in Fines for Data Misuse in 2023 Understanding the Risks and Responsibilities of Model-as-a-Service Companies in AI Development Facebook's New “Link History” Feature: A Blend of Convenience and Surveillance? | iubenda OpenAI’s Strategic Move in the EU: Aligning with Data Privacy Regulations
Big News for Social Media Users in Europe: Meta's New Pol...
Jessica Ryder · 2024-01-27 · via Compliance Solutions for Websites, Apps and Organizations | iubenda

Are you tired of feeling like your data is being shared across different social media platforms without your control? Well, there’s some great news for European users! Meta, the tech giant behind popular platforms like Facebook, Instagram, and Messenger, is rolling out new changes that put you in the driver’s seat.

This exciting update, aimed at aligning with the European Union’s Digital Markets Act (DMA), means that if you’re in the EU, EEA, or Switzerland, you’ll soon have significantly more power over how your data is used across Facebook and Instagram.

Wondering what this means for you? Let’s dive in!

Choose How Your Facebook and Instagram Data is Shared

Have you linked your Instagram and Facebook accounts? Now, you get to decide whether to keep this connection or manage them separately. This choice gives you the freedom to control the flow of information between these platforms. Whether you want to keep them linked for a seamless experience or prefer keeping things separate for more privacy, the choice is yours!

Messenger Goes Solo

For those who love Messenger but want to keep it separate from Facebook, there’s good news too! You can now opt for a standalone Messenger account. This means you can enjoy all the core features like messaging, chat, and voice/video calls, without any ties to your Facebook account. A win-win for privacy and connectivity!

Tailor Your Facebook Marketplace Experience

When it comes to Facebook Marketplace, you now have options. Enjoy a personalized marketplace experience connected to your Facebook profile or choose an anonymized version. In the latter, your interactions with buyers and sellers will be through email, not Messenger, offering more privacy.

Gaming Without Facebook Ties

Gamers, you’re not left out! Meta offers you the choice to link your Facebook info for an enhanced gaming experience with features like multiplayer, in-game purchases, and personalized recommendations. Prefer to game without Facebook? You can choose that too!

Ad-Free Subscription Option

European users can opt for a subscription to enjoy Facebook and Instagram without ads. This ensures that your information is not used for targeted advertising.

Embracing the Digital Markets Act

These changes are a response to the evolving digital landscape and the implementation of the Digital Markets Act. To understand how this legislation has influenced Meta’s decision and for a deeper insight into the DMA, check out this comprehensive guide by iubenda: Understanding the Digital Markets Act.

In summary, Meta’s new policy changes are a significant step towards giving users more control over their data, aligning with the EU’s commitment to digital privacy and user autonomy.

So, European friends, get ready to take control of your social media experience like never before! 🌍🔒📱