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Compliance Solutions for Websites, Apps and Organizations | iubenda

AI can build your website. It can't manage your consent. | iubenda Browser signals and machine-readable consent: what they are and what the EU’s Digital Omnibus could change California Consumer Privacy Act (CCPA): Complete Guide How to increase your cookie banner opt-in rates: 5 mistakes to fix today | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #153) Why your consent management setup is a marketing performance question Everything you need to know about GDPR The redesigned cookie banner and configurator What nobody tells you about handing over the company you built European marketers are betting on retention. Privacy could be the edge they’re not using yet. The 5 best alternatives to Didomi in 2026: Pros, cons, pricing, and comparison Looking back on 15 years: what iubenda's founder would tell his 2011 self | iubenda The best cookie policy generator in 2026 DPO Newsletter: Global Data Protection & Privacy News (issue #152) | iubenda What publishers should expect from the EU’s Digital Omnibus proposal Uncertainty is the biggest blocker to AI adoption in marketing | iubenda Everything AI app builders need to know about vibecoding and privacy compliance | iubenda Introducing 1-Click Embedding for Google Tag Manager The Essential Small Business Terms and Conditions Template: What You Need to Know Terms of Use Template | iubenda IAB Europe Raises Concerns Over GDPR Procedural Regulation Draft Report | iubenda Learn from HelloFresh's Costly Mistake: Ensure Compliance with iubenda | iubenda Understanding the Spanish DPA Guide on Audience Measurement Cookies | iubenda The Austrian Data Protection Authority's FAQs on Cookies and Privacy | iubenda DPO Newsletter: Global Data Protection & Privacy News (issue #127) | iubenda Microsoft Ensuring European Data Stays Within the EU Cloud Boundary | iubenda Businesses Beware: ICO’s Record £14.3m in Fines for Data Misuse in 2023 Understanding the Risks and Responsibilities of Model-as-a-Service Companies in AI Development Facebook's New “Link History” Feature: A Blend of Convenience and Surveillance? 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AI Omnibus trilogue: what's on the table | iubenda
Andrea Orivati · 2026-04-22 · via Compliance Solutions for Websites, Apps and Organizations | iubenda

This week at a glance

• The April 28 political trilogue on the AI Omnibus is days away, with Member States aligning on high-risk timelines, AI Office competence, and sensitive data use
• A key GDPR change is taking shape: a dataset could soon be “personal” for one controller but not another
• The data/GDPR track is now moving in parallel with the AI track, not trailing behind

Countdown to April 28: what’s on the table

The second political trilogue on the AI Omnibus takes place on April 28. Ahead of it, two Council-level meetings this week signal where things are heading.

Coreper received an update on interinstitutional negotiations on April 20, with Member States preparing common lines on high-risk timelines, AI Office competence, and the use of sensitive data for bias correction. Separately, a Council working party convened on April 17 to discuss the full Digital Omnibus package. That’s notable: it’s the first visible sign that the data/GDPR track is now moving in parallel with the AI track.

The GDPR is being quietly rewritten, and deidentification is at the center

While most eyes are on the AI track, a proposed shift in GDPR Article 4 could matter just as much. An IAPP analysis published on April 16 argues that the Omnibus would codify a “relative approach” to personal data. In practice, a dataset could be considered “personal” for one controller but not another, depending on the means reasonably available to each.

The goal: unblock data-sharing deadlocks like the Scania/SRB cases under the Data Act. But if adopted, it would come with a new burden. Controllers would increasingly need documented deidentification narratives rather than simple assertions that data is anonymous.

The proposed GDPR changes also include a single EU-wide DPIA list and template replacing the current 27 national lists. The EDPB is already consulting on the DPIA template (deadline: June 9, 2026), which gives an early sense of where things are heading.

Also this week

Commissioner Michael McGrath framed the Digital Omnibus as part of a wider single-market push at an IAPP event on April 16, positioning EU Inc. and the European Business Wallet as the next simplification layer. On the other side, EDRi warned that the Omnibus quietly rewrites the EU data acquis by folding multiple instruments into the Data Act, concentrating power with large actors before the existing framework has been fully implemented. For a consolidated view of where each institution stands before April 28, the MediaLaws Digital Omnibus Legislative Tracker is the cleanest single source available.

Worth watching

None of this is law yet. The Omnibus is still a proposal in trilogue, and anything could change before formal adoption. That said, a few things are worth keeping on your radar:

  • The April 28 political meeting. If a political agreement lands, the timeline toward formal adoption accelerates. We’ll cover the outcome next week.
  • The relative approach to personal data. If it makes it into the final text, it would change how businesses think about deidentification. Worth understanding now, even if action comes later.
  • The GDPR track in general. It’s easy to focus on the AI headlines, but the data provisions could affect day-to-day compliance just as much.