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Compliance Solutions for Websites, Apps and Organizations | iubenda

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Major Updates Coming to iOS, Safari, and the App Store in the EU | iubenda
Jessica Ryder · 2024-02-02 · via Compliance Solutions for Websites, Apps and Organizations | iubenda

Hey, Apple enthusiasts and tech lovers!

There’s some big news coming your way. Apple has just rolled out a series of significant updates for iOS, Safari, and the App Store, specifically tailored for the European Union (EU) region. These changes are a response to the new Digital Markets Act (DMA) and are set to revolutionize the way we interact with our favorite Apple products.

For the Tech-Savvy: Developer-Focused Changes

If you’re a developer, these updates are especially thrilling. Apple is introducing over 600 new APIs, expanded app analytics, and functionality for alternative browser engines. But that’s not all – you now have more freedom with app payments and distribution methods for iOS apps. These tools offer a fresh landscape for creativity and innovation in app development.

For the Everyday User: Enhanced Controls and Protections

As a user, you’ll experience new controls and disclosures designed to beef up your privacy and security. Apple acknowledges that while these changes open doors to new possibilities, they also bring potential risks like malware, fraud, and other threats. To counter this, Apple is introducing several protective measures, such as Notarization for iOS apps, authorization requirements for marketplace developers, and clear disclosures on alternative payment methods.

What’s New in iOS 17.4?

Come March 2024, iOS 17.4 will be available in the 27 EU countries, packed with these new features. Developers, get ready to explore these changes on the Apple Developer Support page and test them out in the iOS 17.4 beta.

A Closer Look at the iOS Updates

  • Alternative App Distribution: Developers can now offer iOS apps through different app marketplaces, thanks to new APIs and tools.
  • Alternative Browser Engines: Wave goodbye to the WebKit-only world. Now, developers can use different browser engines for their apps.
  • Interoperability Requests: Got a unique idea that requires specific iPhone features? Apple’s got you covered with a new request form.
  • NFC Technology and Contactless Payments: New APIs will enable developers to integrate NFC technology in banking and wallet apps.

Safari’s New Choice Screen

With iOS 17.4, EU users will be greeted with a choice screen to select their default browser, enhancing user autonomy but potentially interrupting the seamless Apple experience.

App Store Overhaul

For developers, new payment processing options are on the horizon. Plus, EU users will see informative labels and disclosures about app transactions. However, it’s important to note that alternative payment methods will limit Apple’s ability to assist with refunds or fraud issues.

New Business Terms for EU Apps

Developers have the flexibility to choose between Apple’s existing terms or the new DMA-compliant terms, which offer reduced commission rates and new fee structures. This change aims to balance compliance with the DMA while maintaining value creation for developers.

What Does This Mean for You?

These updates mark a significant shift in Apple’s approach to app distribution and payments in the EU. While they aim to enhance user choice and developer freedom, they also come with new challenges and risks. It’s essential to stay informed and cautious, especially when venturing outside the trusted App Store environment.

Stay tuned for more detailed resources from Apple in March, and get ready to navigate these exciting changes!