Abstract

The whole-page reranking integrates retrieval results from multiple modalities and is critical for user experience of search engines, yet it requires costly large-scale expert annotations due to the complexity of assessing cross-modal relevances. In this paper, we propose SMAR, a novel whole-page reranking framework that converts single-modal rankers into page-level guidance by constructing budget-aware candidates for cross modal annotations and distilling intra-modality preferences to align relevance scales across modalities. Specifically, we use pre-trained single-modal rankers to construct candidate pages for limited cross-modal annotation at the page level. The whole-page reranker is then trained on these samples, enforcing consistency with single-modal preferences to preserve intra-modal ranking quality. Experiments on the Qilin and CrossRank datasets demonstrate that SMAR reduces annotation costs by 70-90% while outperforming the fully-annotated reranking baselines. Further offline and online A/B tests confirm significant gains in both ranking metrics and user experience, validating the effectiveness and practical value of our approach in real-world search scenarios.