Once again, we may see the RTX 5090 prices jumping even further as NVIDIA has reportedly hiked the GPU price due to VRAM shortages.
NVIDIA is once again set to increase the prices of its flagship Blackwell GPUs worldwide. Due to the ongoing VRAM shortages and higher VRAM sourcing costs, the company is reportedly bringing another hike for its board partners. It's expected that the GPU prices will jump by another $300, as if the GPU wasn't selling for 2X its original price.
Board Channels report that due to another memory cost hike, NVIDIA is set to increase the cost of its RTX 5090 and RTX 5090 D V2 China-variant. It's said that as much as a $300 price hike is expected to be seen for both models. Since VRAM procurement costs have surged significantly, NVIDIA will pass down the price hike to its AICs, and while the company hasn't officially announced a new retail pricing, it's obvious that AICs will have no choice but to increase the GPU prices even further.
It's expected that the GeForce RTX 5090 will now start selling for over $4000, starting next week. We are already seeing the GPU selling for $4000 or even higher for a while now, and therefore, the price could touch $4500-$5000 mark very soon. If GDDR7 memory procurement costs have increased, then other RTX 50 series models might be affected as well. Even though this is our speculation, it's very likely, as we see various models getting price hikes week after week.
NVIDIA RTX 5090 was launched at $1999, which was already the most hefty price tag on a consumer GPU. Even before the RAMpocalypse era, the GPU was selling for close to $3000 due to high demand and greed. Now the GPU will touch $4000-$5000, which is insanely high for the performance it offers, impacting the FPS per dollar significantly.
News Sources: Board Channels, Via Videocardz
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications. Sarfraz's hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany's Igor's Lab.
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