Ferrari has unveiled the Luce, its first fully electric production car, marking one of the biggest shifts in the company’s history. The four-door EV combines a completely new design language with a four-motor electric setup producing 1,035 horsepower. Ferrari plans to launch the Luce in the United States in spring 2027.

The Luce also becomes Ferrari’s first five-seat production model. Unlike the company’s traditional sports cars, the EV rides on a dedicated electric platform that allowed designers to rethink the car’s proportions from the ground up.

Designed beyond tradition

Ferrari worked with LoveFrom, the design company founded by former Apple design chief Jony Ive and industrial designer Marc Newson, on both the exterior and interior. Ferrari said engineers first focused on aerodynamic efficiency before the design team refined the final appearance.

The result looks dramatically different from previous Ferraris. The Luce stretches 197.6 inches long, placing it close in size to a Tesla Model S. It also sits lower than the Purosangue SUV and carries a shape built around airflow rather than classic supercar styling cues.

Ferrari said the car achieves a drag coefficient of 0.254 without using active aerodynamic elements. The company avoided active aero systems to reduce weight and maintain cleaner exterior surfaces.

Four motors, massive output

The Luce uses four electric motors that together generate 1,035 horsepower. Ferrari claims the setup delivers driving dynamics unlike any current production EV. The system also enables full torque vectoring across both axles for sharper handling.

Power comes from a 122-kWh battery pack that forms part of the chassis structure. Ferrari developed and built both the motors and battery pack in-house. The EV runs on an 800-volt electrical system and supports charging speeds up to 350 kW.

Ferrari estimates the Luce can travel up to 330 miles under the European WLTP testing cycle. That figure would likely translate to roughly 280 miles under EPA standards in the United States.

The chassis includes four-wheel steering and an active suspension system derived from the Ferrari F80 hypercar. Adaptive dampers also borrow technology from both the Purosangue and the F80.

Ferrari fitted the Luce with some of the largest wheels ever seen on one of its road cars. The front wheels measure 23 inches, while the rear wheels grow to 24 inches. Buyers can choose between traditional five-spoke designs or turbine-style aero wheels that Ferrari says cut drag by 5 percent.

Luxury meets EV era

Inside, Ferrari aims to position the Luce at the top end of luxury performance vehicles. The cabin uses high-end materials and introduces a more spacious layout than the company’s previous models.

Unlike limited-production halo cars, the Luce EV will join Ferrari’s regular lineup. Orders have already opened in Europe, with prices starting at €550,000, or roughly $640,000.

The Luce represents Ferrari’s most radical road car in decades. Whether fans embrace the new direction remains uncertain, but the company has clearly committed to an electric future on its own terms.