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Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
Published April 20, 2026
E.l.f. Cosmetics/Oberland
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E.l.f. has appointed Kory Marchisotto to president of E.l.f. Brands, a new role that will see the executive work to expand the company across categories and geographies, per details shared with Marketing Dive. Marchisotto will be responsible for E.l.f. Cosmetics, E.l.f. Skin, Well People and Keys Soulcare.
Marchisotto joined the cosmetics marketer in 2019 and has served as global chief marketing officer for E.l.f. Beauty for nearly six years. She will continue to be part of E.l.f. Beauty’s executive team. The move comes as the company has seen 28 consecutive quarters of growth, with net sales increasing 38% to $489.5 million in the third quarter of fiscal 2026.
“Our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our brands. We remain confident in our ability to grow market share and deliver best-in-class growth in beauty, as reflected by our raised fiscal 2026 outlook,” E.l.f. Beauty Chairman and CEO Tarang Amin said in an earnings release.
Along with Marchisotto’s appointment, the company has named Oshiya Savur as chief marketing officer for E.l.f. Brands. The executive most recently served as chief marketing and brand officer at beauty incubator Maesa. In addition, Ekta Chopra has been elevated to the newly created role of chief technology and AI officer.
“[Savur] is one of beauty’s most dynamic builders, having led brand, innovation and omnichannel growth across icons like Suave, TRESemmé, Elizabeth Arden, Revlon’s luxury portfolio, Charlotte Tilbury and Maesa,” Marchisotto wrote in a post on LinkedIn. “She has a rare track record of turning consumer insight into action, driving multiple number-one launches and helping transform Maesa into a leading engine behind some of today’s most talked-about brands,”
E.l.f. remains an active marketer and a first-mover in spaces like TikTok. E.l.f. Cosmetics recently released a 10-minute mockumentary called “Vanity Vandals” that made its theatrical debut at the TCL Chinese Theatre in Los Angeles. Previously, the brand tapped into the cultural conversation around Bad Bunny’s Super Bowl halftime show with a purpose-driven campaign.
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