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Marketing Dive - Latest News

CeraVe taps into basketball lore for latest social-first campaign Kraft Heinz’s biggest portfolio campaign to date celebrates America250 Where Nike’s marketing comeback is stumbling — and where it can still win NBCUniversal leans into legacy media status, pushes performance at upfront Foot Locker debuts year-round basketball brand platform under new CMO Heineken focuses agency roster on fewer future-fit partners AI remains a top priority for CMOs, but spending lags: Gartner OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager How Home Depot is crafting content on the road to the World Cup The gap between modern and legacy ESPs is widening Adobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time Where Trade Desk sees advertising opportunity following bruising Q1 Campaign Trail: Tecate empowers repatriated Mexicans E.l.f. spotlights competitive dance with new sponsorship Kraft Heinz hikes marketing spend 37% as turnaround takes shape Luna Bar strategizes new era with social ads starring Jessica Alba Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up Amazon, LinkedIn help advertisers reach professionals via CTV ads Target’s digital chief breaks down the retailer’s creator overhaul Fox’s refreshed pitch to advertisers connects fandoms to outcomes Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans Toyota merges four distinct campaigns in EV push Why American Family Insurance made a reality competition series for Hulu Dollar General bridges onsite, offsite retail media with new solution Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers DoorDash delivers memes, reality TV moms for Mother’s Day campaign Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts How Qualcomm is building an iconic consumer brand for the AI era Elev8 broker: Brand launch with sky-high ambitions Go Figure: 3 big marketing numbers from April Ford CMO on bringing American values to life for nation’s 250th birthday Claire’s marks next chapter with Gen Alpha-focused ASMR campaign Carter’s CMO on evolving marketing by pairing heritage with progress Meta and Google ad revenues soar thanks to AI, but big picture is blurry How Nestlé turns creator content into brand-suitable ads at scale Grubhub centers value in monthlong loyalty push with Anomaly Expedia bets on creator-led marketing with IShowSpeed partnership Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution Coors Light elongates name to celebrate World Cup goals Sociable: Life stage matters more than age for in-app brand promotions WPP says turnaround is making early progress, but there’s a long road ahead CMOs built up CEO trust. Now they must prove they can drive growth. Chipotle appoints Fernando Machado as chief brand officer Buchanan’s celebrates Latino community, culture ahead of World Cup VaynerX’s new agency wants to help brands master the attention economy Albertsons injects fresh retail media data into YouTube advertising IAS touts ‘linear-like’ transparency with CTV ad measurement solutions How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners Celsius unites sports, music and culture ahead of soccer-centric summer The pros and cons of adding AI to first-party experiences Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’ Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste TikTok boosts measurement partnerships in play for advertiser confidence What marketers need to know as branded films return to screens Aerie ups commitment to authenticity with enhanced creator program Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest How Powerade’s World Cup campaign attempts to break through a crowded field Smoothie King tackles nutritional advice overload in new ads Pizza Hut shifts loyalty program toward experience and exclusivity How Nestlé’s US CMO keeps tabs on changing consumer tastes How AI is making ad creative faster — and more fair Burger King returns to ‘Star Wars’ galaxy as turnaround push endures Snickers extends ‘Hungry’ platform around peanut butter products Heinz kicks off NFL deal by inducting 57th draft pick into new club Creator marketing now a ‘core media channel’ while search slows: IAB Viant acquires TVision to realize CTV advertising trifecta E.l.f. promotes longtime CMO Kory Marchisotto to president ‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign Maximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever Adobe expands agency partnerships as part of agentic AI platform debut No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’ Black representation drives brand opportunities: Here’s what the numbers say Target puts creators at forefront of Pokémon anniversary campaign Axe rolls out World Cup date experience with TikTok sweepstakes Google brings AI Max for Search out of beta, will deprecate legacy tools How Amika’s marketing aims to make prestige hair care more approachable Sociable: Pinterest’s latest ad campaign encourages people to get off social media Why Dr. Squatch’s first major deodorant campaign stars Megan Fox How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’ Meta to shoot past Google in digital ad revenue for first time: Emarketer Inside Modelo’s largest soccer investment to date ahead of World Cup Chipotle overhauls rewards system Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal Popeyes bites into anime fandom with ‘One Piece’ collaboration How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’ Smashburger hires newcomer agency Understory amid creative revamp WPP names first chief transformation officer to drive Elevate28 plan Harley-Davidson resets brand ahead of growth strategy rollout Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback Kotex displays art inspired by menstruation to confront taboos Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone Publicis leans on Microsoft in race to lead agentic AI for marketers Fever-Tree mixers celebrate mixology with first US creative platform Will ChatGPT ads become a meaningful part of the performance media mix? Sociable: Snapchat makes a push for Snapcodes as a marketing tool P&G bets on WNBA and women’s sports with new multibrand sponsorship Kikkoman embraces Gen Z’s love of Japanese culture in new campaign
World Cup tests marketers’ ability to prove value of sponsorships
Chantal Tode · 2026-06-04 · via Marketing Dive - Latest News
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, wr…

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