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DoorDash today, May 18, announced that Tim Castree has been appointed chief marketing officer, effective immediately, per a press release. The executive, who replaces Kofi Amoo-Gottfried, most recently served as vice president of EU Prime and marketing for Amazon — a purview that is in line with the delivery platform’s growth plans.

“Tim is a deeply customer-obsessed, naturally curious leader who brings a rare intellectual rigor to every dimension of marketing, from performance and data to brand building at global scale,” said Prabir Adarkar, president and chief operating officer of DoorDash. “What sets him apart is his ability to build brands that feel genuinely local in every market, which is exactly what DoorDash needs as we continue to grow and reach new audiences around the world.”

At Amazon, Castree oversaw brand, performance and growth marketing across more than 15 markets. Previously, he built and led global marketing organizations at agencies GroupM and Wavemaker. His experience helping brands evolve their relationships with customers could be helpful as DoorDash continues to expand its commerce platform.

DoorDash in Q1 2026 saw record membership signups, a new high for monthly active users and strong consumer engagement across markets, per an earnings report. Total orders increased 27% year-over-year, with revenue increasing 33% year-over-year to $4 billion. The company in April expanded its grocery presence in Canada and has worked to expand its partnership with Kroger.

On the marketing front, DoorDash this month launched a multichannel campaign timed to Mother’s Day that tapped into reality TV and online meme culture. The company also continues to build out a retail media arm as ad revenue grows.

“What drew me to DoorDash is the mission. The idea that we live in service of local communities, local businesses, and local Dashers is a powerful and differentiated story to tell, and an incredible platform to build from,” Castree said in a statement. “I’m excited to help tell that story in ways that feel real and relevant to people wherever they are in our brand evolution, while continuing to broaden how customers think about what DoorDash can do for them.”