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Marketing Dive - Latest News

Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing Google upgrades AI search ads: what marketers need to know Ally courts millennial, Gen Z customers with new brand platform E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup Oscar Mayer’s Wienermobile race returns with bolder media blitz Dr Pepper taps into microdrama trend for Creamy Coconut return Amid upfronts sports overload, pitches around data, AI come into focus 9 national TV publishers join initiative to address industry fragmentation DoorDash taps ex-Amazon exec as CMO Publicis buys LiveRamp for $2.2B to improve AI agent sophistication How brands are taking the marketing pitch for the World Cup Nearly 91% of marketers believe their platform results are overstated. Here’s what it’s costing them. Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation Social insights fail to reach decision-makers: Here’s what the numbers say TikTok looks beyond brand discovery with travel booking and more Netflix flexes new capabilities as ad biz doubles geographic reach Miller Lite puts 12-pack in soccer ball as part of World Cup campaign Svedka’s senior brand director on the vodka’s future-forward marketing Priceline brings back its Negotiator to combat soaring travel costs Heineken urges US workers to embrace volunteer benefits and watch the World Cup CeraVe taps into basketball lore for latest social-first campaign Kraft Heinz’s biggest portfolio campaign to date celebrates America250 Where Nike’s marketing comeback is stumbling — and where it can still win NBCUniversal leans into legacy media status, pushes performance at upfront Foot Locker debuts year-round basketball brand platform under new CMO Heineken focuses agency roster on fewer future-fit partners AI remains a top priority for CMOs, but spending lags: Gartner OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager How Home Depot is crafting content on the road to the World Cup The gap between modern and legacy ESPs is widening Adobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time Where Trade Desk sees advertising opportunity following bruising Q1 Campaign Trail: Tecate empowers repatriated Mexicans E.l.f. spotlights competitive dance with new sponsorship Kraft Heinz hikes marketing spend 37% as turnaround takes shape Luna Bar strategizes new era with social ads starring Jessica Alba Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up Amazon, LinkedIn help advertisers reach professionals via CTV ads Target’s digital chief breaks down the retailer’s creator overhaul Fox’s refreshed pitch to advertisers connects fandoms to outcomes Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans Toyota merges four distinct campaigns in EV push Why American Family Insurance made a reality competition series for Hulu Dollar General bridges onsite, offsite retail media with new solution Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers DoorDash delivers memes, reality TV moms for Mother’s Day campaign Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts How Qualcomm is building an iconic consumer brand for the AI era Elev8 broker: Brand launch with sky-high ambitions Go Figure: 3 big marketing numbers from April Ford CMO on bringing American values to life for nation’s 250th birthday Meta and Google ad revenues soar thanks to AI, but big picture is blurry How Nestlé turns creator content into brand-suitable ads at scale Grubhub centers on value in monthlong loyalty push with Anomaly Claire’s marks next chapter with Gen Alpha-focused ASMR campaign Carter’s CMO on evolving marketing by pairing heritage with progress Expedia bets on creator-led marketing with IShowSpeed partnership Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution Coors Light elongates name to celebrate World Cup goals Sociable: Life stage matters more than age for in-app brand promotions Snowflake helps unlock data collaborations with consent signals from OneTrust Snowflake helps unlock data collaborations with consent signals from OneTrust WPP says turnaround is making early progress, but there’s a long road ahead CMOs built up CEO trust. 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Athletic Brewing opens marketing tap to stand out in crowded summer
Peter Adams · 2026-05-21 · via Marketing Dive - Latest News
The brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like…