Operator

Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands First Quarter 2026 Earnings Conference Call. [Operator Instructions].

I would like to remind everyone that this conference is being recorded. I will now turn the conference over to Brendon Frey of ICR.

Brendon Frey
ICR Inc.

Thank you, and thanks to everyone joining us today. Before we begin, please note that today's session, including the Q&A period, may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements.

For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10-K for the year ended December 31, 2025.

I'll now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands. Jason?

Jason Brooks
Chairman, CEO & President

Thank you, Brendon. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. After our prepared remarks, we will take your questions.

We are pleased to report a solid start to 2026 as we sustained a strong sales momentum we experienced in the back half of last year. Q1 sales increased 9%, following the 9% increase we achieved