Summary

• I think that Tim Cook, in many ways, has played just as significant a role in molding the company into its current-day standing, with far less recognition.
• Tim Cook has been CEO for fifteen years, and when he retires on September 1, 2026, he will have been the longest-serving CEO at Apple.
• Apple began the Jobs tenure as CEO with a market cap of $1.68 billion, and by the end of 2025, its market cap had risen to over $4 trillion, and its performance burnishes the reputations of both Jobs and Cook.
• While much of the credit for the iPhone is still given to Steve Jobs, and rightly so for fostering the innovation, credit is also due to Cook, who has taken the franchise handed to him and grown it on steroids.

Through time, we have glorified conquerors and empire builders in politics, civic life, and business, from Alexander the Great and Genghis Khan to the tech titans of today. That is no surprise, since these individuals have oversized personas and often

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