Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation
2026-05-15·via All Articles on Seeking Alpha
Summary
Paramount Skydance outbid Netflix for all of Warner Bros. Discovery's assets, including the cable networks and the ad-supported version of HBO Max.
Warner Bros. Discovery at the upfront unveiled a new measurement dashboard, whose aim is to speed up reporting so buyers can optimize campaigns while they're still in flight, rather than analyzing them after the fact.
On the content side, Warner Bros. Discovery said it will premiere over 3,000 hours of fresh fare across 225 new and returning series.
JHVEPhoto/iStock Editorial via Getty Images
There was plenty of talk about ad tech at Warner Bros. Discovery Inc.'s (WBD) upfront presentation, but not before Robert Voltaggio and Ryan Gould, the co-presidents of US advertising sales, voiced what many media buyers were
