Operator

Hello, and welcome to the Thule Interim Report Q1. My name is Ken, and I will be your moderator today.

[Operator Instructions]

I would now like to pass the conference over to Mattias Ankarberg to begin. Please go ahead.

Mattias Ankarberg
CEO & President

Thank you, and welcome, everybody, to this call. I am, as usual, joined here by our CFO, Toby Lawton, and we will also, as usual, speak to a presentation that will later be available on our IR website. And following that presentation, we'll open up for questions.

So starting off with the highlights for the quarter. It's a good start to the year. For sure, it's still a challenging market in many ways, but we delivered organic growth of 4% and an improved profitability. It's nice to see that the growth is driven by our focus on building what we call the champion categories, and we see the fastest growth in the quarter in the product area Active with Kids & Dogs, where we have invested a lot during recent years and continue to fuel the growth with new products.

While the absolute number still can be improved, North America is continuing in the right direction despite the market being the most challenging in the space that we operate in. So it's nice to see a