Lipper Alpha Insight·2026-06-23·via All Articles on Seeking Alpha
Summary
As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different championship off it: winning the wallets of World Cup fans.
While the FIFA World Cup is a global event, U.S. merchandise sales offer an early indication of which brand is resonating most with consumers.
The early scorecard suggests that Adidas is winning the World Cup both on and off the field.
Getty Images
By Jharonne Martis
As national teams battle for football’s biggest prize on the pitch, Adidas (ADDYY) and Nike (NKE) are competing for a different championship off it: winning the wallets of World Cup fans. As the
