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lululemon: I Was Ready To Short, Then The Stock Fell To $124
2026-05-21 · via All Articles on Seeking Alpha

Summary

  • Lululemon Athletica is a hold at $124, down over 40% YTD and trading at under 10x forward earnings.
  • LULU’s Americas segment, 71% of revenue, faces two years of negative comps and ongoing margin pressure, while international growth offsets domestic weakness.
  • The company boasts elite profitability: 56.6% gross margin, 19.9% operating margin, zero debt, and $1.6B operating cash flow. But growth and momentum have sharply deteriorated.
  • Upcoming catalysts include a June 25 shareholder vote, the September arrival of a new CEO, and potential board changes amid an activist campaign.
Lululemon Athletica Yoga Fashion Store

FinkAvenue/iStock Editorial via Getty Images

A couple of months ago I was close to calling lululemon athletica (LULU) a sell. The Americas' business, 71% of revenue, was shrinking. Earnings were guided to fall. The founder was at war with the board. None of that has changed. What

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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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