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Apple: iPhone Sales Still Hot
2026-05-26 · via All Articles on Seeking Alpha

Summary

  • H1 FY2026 iPhone revenue growth of 22.7% was driven by higher ARPU, mainly from increased memory upgrades and premium model mix.
  • We expect ARPU growth to moderate due to aggressive pricing competition, with short-term support from rising storage needs and potential price hikes.
  • Apple's long-term competitiveness is underpinned by strong branding and AI integration, though feature and performance rankings have declined.
White Apple logo on glass, office window, modern tech store shop, sleek branding, iconic symbol, Milan, Italy - May 21, 2025

Victor Golmer/iStock Editorial via Getty Images

By Khaveen Jey, CFA, FMVA, Portfolio Manager @ Khaveen Investments & Nicholas Tan, Investment Research Analyst @ Khaveen Investments.

In our previous analysis of Apple Inc. (AAPL), we expected Apple’s $600 billion

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of AAPL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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