Anna Tuominen
Communications Director

Good afternoon. My name is Anna Tuominen. I'm the IRO of Marimekko, and it is my pleasure to welcome you to our Q1 results webcast. In a short while, Tiina will go through our latest results. And after that, we'll have time for your questions. You can ask your questions during the webcast using the chat function of the platform, either during the presentation or shortly after that. And we'll have Tiina and our CFO, Elina Anckar to answer those. But without further ado, Tiina, please go ahead.

Tiina Alahuhta-Kasko
CEO & President

Thank you, Anna, and good afternoon, everyone. It is again my pleasure to walk you through our results now for the first quarter of 2026. So how did Marimekko's Q1 2026 go? It went well. Despite the continued challenging market situation, our net sales grew driven by growth in international sales and our operating profit improved. Our net sales in the first quarter increased in total by 5% and totaled EUR 41.4 million. And the net sales were boosted especially by the increased wholesale sales, both in Scandinavia and in Finland. Our international sales altogether increased by 9% as retail sales grew in all and wholesale sales in nearly all international market areas. Our net sales in Finland were on par with the comparison period. Then our -- as it comes to our profitability, our comparable operating profit improved by 19% and amounted to EUR 5.3 million, equaling to 12.7% of net sales. And our operating profit was increased by improved relative sales margin and the growth of net sales. Also, our cash flow from operating activities improved and our financial position continued to be strong.